ResumenAlthough is not a recent phenomenon, Nomophobia (No Mobile Phone Phobia), understood as a behavioral addiction that implies a high fear of being left without a mobile phone, is being researched from different disciplines given the important consequences that are being observed between the younger population. Correia. Para ello se procedió a una adaptación lingüística y cultural de la misma, seguida de una revisión por parte de expertos en la materia. La decisión del grupo de expertos supuso una modificación de la redacción y la inclusión de un nuevo ítem. La escala resultante se aplicó a una muestra de 372 estudiantes de Educación Secundaria Obligatoria, en institutos públicos de la provincia de Alicante. Los resultados permitieron la validación de la escala objeto de este estudio.
Cómo citar este artículo / Referencia normalizada Abstracts [ES]Introducción. La especialización de las revistas se desprende de la clasificación que reciben en bases de datos y de los términos utilizados en su información pública (denominación, temática declarada y público destinatario). La especialización se manifiesta en la imagen proyectada por la revista y es decisiva para su elección y consideración; también indica el grado de consolidación del campo científico. Se adopta el enfoque de la Comunicación Estratégica. Metodología. Se realiza un análisis de contenido de las variables mencionadas en las webs y de las categorías de clasificación en IN-RECS, Dialnet, Carhus Plus+, RESH, DICE, MIAR e ISOC. La muestra está compuesta por 63 revistas académicas españolas de Comunicación. Resultados y conclusiones. La mayoría de revistas (80%) utiliza descriptores generalistas coincidentes con el campo científico o área de conocimiento. El 57% de revistas menciona subdisciplinas concretas manifestando un grado de especialización mayor. Se verifica que las denominaciones utilizadas por las bases de datos para nombrar el campo científico y el área de conocimiento presentan cierto desorden y no observan criterios comunes.[EN] Introduction. The specialisation of journals derives from their classification in databases and the terms used by journals to describe themselves (title, scope and target audience). A journal's specialisation is manifested in the image it promotes, which is decisive for its selection and consideration by authors. In addition, the specialisation reflects the journal's degree of consolidation in a particular field of knowledge. Method. This study incorporates the perspective of strategic
The communication of Corporate Social Responsibility (CSR) of a sample of eight restaurant and fast food companies is analyzed. An exploratory and descriptive method, based on the content analysis technique, is used to analyze the formal and informal CSR communication channels used to promote healthy eating on their respective websites and Twitter profiles. This study is complemented by a survey (n = 383) applied to a sample of young Spaniards to investigate their interest in healthy eating information, their assessment of CSR actions carried out in this area as well as the communication channels used for this purpose. The results confirm that the CSR policies of the companies include actions aimed at guaranteeing and promoting healthy eating. It is concluded about the convenience of using their own social networks and influencers to encourage healthy eating habits more effectively in their publics.
Investigación -forma de citar -informe revisores -agenda -metadatos -PDF -Creative Commons DOI: 10.4185/RLCS-64-2009-837-461-468 Descripción y análisis de la publicidad de alcohol en la revista Muy Interesante Resumen: Los temas que giran en torno a la publicidad han generado gran interés, tanto por los efectos persuasivos de la misma, como por la influencia sobre el comportamiento de los individuos a la que va dirigida. Desde sus orígenes nos encontramos diversas controversias, que motivan investigaciones sobre la publicidad y su percepción e interpretación por parte del público. En este trabajo se pretende analizar la publicidad del alcohol, en la revista Muy Interesante, por una muestra de estudiantes de las Universidades Públicas de la Provincia de Alicante. La muestra se compone de 380 inserciones de 51 marcas de bebidas alcohólicas diferentes. Nuestro propósito es doble; 1. Describir los contenidos de los mensajes publicitarios localizados; 2. Identificar los valores subyacentes en la publicidad de alcohol. El análisis fue realizado por dos grupos de informantes claves: uno compuesto por siete estudiantes universitarios de diferentes titulaciones y sexo, y otro integrado por siete expertos de distintas áreas relacionadas con el objeto de estudio. La recogida de información se realizó a través de un cuestionario estructurado.Palabras clave: Publicidad; bebidas alcohólicas; valores; jóvenes; rol; consumo. Abstract:The topics concerning advertising arise great interest because of the persuasive effects of publicity but also for its influence on the behaviour of the individuals to whom it is directed. From the beginning we found several controversies, which motivate research on advertising and its perception and interpretation on the part of the public. In this work we aim at analyzing the advertising of alcohol, in Muy Interesante magazine, taking as a sample students from State Universities in the Province of Alicante. The sample consists of 380 insertions of 51 brands of different alcoholic drinks. Our intention is double; 1. To describe the contents of the spotted advertising messages; 2. To identify the underlying values in the advertising of alcohol. The analysis was performed by two groups of key reporters: one consisted off seven university students from different qualifications and sex, and another one integrated by seven experts of different areas related to the main goals of this study.. The gathering of information was done through a structured questionnaire.
Society requires companies to adopt ethical and responsible behavior with regard to environmental policies in order to achieve sustainable development. One of the most controversial sectors in terms of sustainable production is the fashion industry. This study analyzes the extent to which seven of the biggest fashion brands in Spain and around the world communicate their Corporate Social Responsibility (CSR) policies (specifically, those related to sustainability). To this end, we identify the social media platforms used the most by the target audiences for these brands, and apply an exploratory, descriptive methodology to a content analysis of communication about their CSR policies, both formal (corporate websites) and informal (social media). The objective is to identify whether these companies communicate their sustainable activities and practices in the context of their CSR. Our findings confirm that the brands analyzed have integrated sustainability and environmental protection initiatives into their CSR policies. However, although they do communicate this on their corporate websites, they rarely do so on social media. We thus conclude that the seven fashion brands analyzed could make better use of social media to raise awareness and educate customers about environmental sustainability.
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