The article is devoted to the formation of approaches to service activities teaching. The analysis of these approaches has led to the understanding of the new content of services in the tourism and hospitality industry, creating a high-quality infrastructure of innovative business based on service innovations arising as a result of the interaction of innovative stakeholders. It is revealed that the common values of entrepreneurial culture of innovation subjects, providing the possibility of beneficial cooperation and optimal use of common resources, can become the basis for such interaction. It is proved that a special role within the framework of the modern phase of the development of the tourism and hospitality industry should be played by entrepreneurial universities that effectively implement projects of academic and intellectual entrepreneurship and create fractals of entrepreneurial culture. Within the framework of creating a system to ensure the innovative development of the tourism and hospitality industry, they add new functions of the initiator of innovative stakeholders' interaction to their traditional functions of training specialists.
The article is devoted to the development of approaches to international tourism development in the integration processes context. Most of the existing integration associations in the tourism market have specific organizational forms and methods of integration and international cooperation. Based on the world standards, the study of methods for determining the state of international tourism allowed the authors to develop a systematization of the integration indicators main set, affecting the functioning of the tourism market. Every model of integration in the international tourism field in the world is developed. In those countries that occupy leading positions in the tourism industry, there are high indicators of the tourism market integration, which justifies the need to develop various forms of tourism market integration.
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