More than one-third of orchid species do not provide their pollinators with either pollen or nectar rewards. Floral mimicry could explain the maintenance of these rewardless orchid species, but most rewardless orchids do not appear to have a rewarding plant that they mimic specifically. We tested the hypothesis that floral mimicry can occur through similarity based on corolla colour alone, using naive bumble-bees foraging on arrays of plants with one rewarding model species, and one rewardless putative mimic species (Dactylorhiza sambucina) which had two colour morphs. We found that when bees were inexperienced, they visited both rewardless morphs randomly. However, after bees had gained experience with the rewarding model, and it was removed from the experiment, bees resampled preferentially the rewardless morph most similar to it in corolla colour. This is the first clear evidence, to our knowledge, that pollinators could select for floral mimicry. We suggest that floral mimicry can be a selective force acting on rewardless orchids, but only under some ecological conditions. In particular, we argue that selection on early-flowering rewardless orchids that receive visits from a large pool of naive pollinators will be weakly influenced by mimicry.
Broad ad targeting options belong among the major advantages of internet advertising. Demographic targeting has become a standard option in most of on-line advertising systems. There are more ways how to target on-line advertisements by using demographic variables. In some cases, e.g., social media, we can use data from user registrations. Modern technologies enable to estimate the demographic profile of internet users using on behavioural data. The traditional approach to the demographic targeting of advertisements based on affinity targeting assumes the existence of internet servers with sufficient homogeneity of visits. The aim of this article is to identify the differences in the internet content consumption habits of Czech internet users based on gender and age. The analysis is based on the data from the extensive research which was carried out by the Netmonitor project, and which was provided for the purposes of this study by the Association for Internet Development (SPIR). The research results show that the traditional affinity-based method of targeting according to gender and age is still suitable on the Czech internet. On the other hand, in some cases, the traditional approach of ad targeting based on affinity leads to wasted ad impressions that miss defined target group.
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