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Forest resources are important economic assets to Mississippi. Therefore, the forestry community needs to maintain viable relationships with key constituency groups such as teachers. The study's objectives were to use focus groups and mail questionnaires to determine values, attitudes, and educational needs of Mississippi's public school teachers toward forestry and forest industry. Most teachers had positive or somewhat positive attitudes (70%) toward forest industry. No significant differences were found between prekindergarten through 3rd-and 4th-through 8th-grade teachers (t = 0.308, p = 0.758), prekindergarten through 3rd-and 9th-through 12th-grade teachers (t = -0.667, p = 0.506), or 4th-through 8th-and 9th-through 12th-grade teachers (t = 0.246, p = 0.806). Preferred communication methods for teachers in general were school visits, educational materials, and partnerships. Preferred topics of interest were the environment, wildlife habitat, and wildlife. This study stresses the importance of tailoring communication and educational activities to address state-specific social and cultural needs of teachers.

Forest resources are important economic assets to the southern United States; however, many landowners do not realize the full benefit of their forestland. It was believed that few landowners were being served by forestry-related educational programs or other relevant activities. Therefore, forest landowners in Arkansas, Louisiana, Mississippi, and Tennessee were engaged in focus groups and surveyed to determine barriers to participation. Six thousand surveys were mailed to landowners owning 10 or more acres of forestland. A total of 1,689 surveys were returned for an adjusted rate of return of 30.7%. From a sociodemographic standpoint, significant differences (α = 0.05) between states existed for ethnic background (P = 0.000) and educational attainment (P = 0.000) only. Landowners' served status was determined by their responses concerning use of a professional forester (37%), information previously received pertaining to forestry (40%), membership in a forestry-related organization (11%), and attendance at forestry-related educational programs (14%). Based on an index compiled from these responses, 75% of forest landowners were deemed underserved. Landowners stated the main reason they had not taken advantage of these programs or services was because they were unaware of them. This indicated a need for more comprehensive outreach efforts targeting landowners. The results revealed that forestry professionals can potentially increase landowner awareness of educational programs by mailing newsletters, pamphlets/brochures, and/or letters to all forest landowners within a reasonable distance of the program. Overall, respondents reported wildlife management, insects/diseases, and marketing timber as topics of paramount interest for future educational programs. South. J. Appl. For. 29(4):194–199.