Many personality theories suggest that personality influences customer shopping preference. Thus, this research analyses the potential ability to improve the accuracy of the collaborative filtering recommender system by incorporating the Five-Factor Model personality traits data obtained from customer text reviews. The study uses a large Amazon dataset with customer reviews and information about verified customer product purchases. However, evaluation results show that the model leveraging big data by using the whole Amazon dataset provides better recommendations than the recommender systems trained in the contexts of the customer personality traits.
Recently we observe a significant increase in the amount of easily accessible data on transport and mobility. This data is mostly massive streams of high velocity, magnitude, and heterogeneity, which represent a flow of goods, shipments and the movements of fleet. It is therefore necessary to develop a scalable framework and apply tools capable of handling these streams. In the paper we propose an approach for the selection of software for stream processing solutions that may be used in the transportation domain. We provide an overview of potential stream processing technologies, followed by the method for choosing the selected software for real-time analysis of data streams coming from objects in motion. We have selected two solutions: Apache Spark Streaming and Apache Flink, and benchmarked them on a real-world task. We identified the caveats and challenges when it comes to implementation of the solution in practice.
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