A WhatsApp-based health educational initiative was designed to provide support and health information to Brazilian pregnant and postpartum women after in-person educational activities were canceled during the pandemic.nThe project was very well received by women, and the number of participants continues to grow despite the reinstatement of in-person educational activities.nThe welcoming, supportive attitude of the nurse educators managing the WhatsApp groups is key to ensuring successful interactions with and between the women. n Due to its success, the project was incorporated into routine antenatal services and is now offered to all women interested in perinatal education and support, along with the in-person educational sessions, as part of a blended approach.
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