Abstrak: Proses konseptualisasi gagasan atau ide tidak hanya dalam pikiran, tetapi juga terdapat dalam tuturan manusia. Penelitian yang dilakukan memiliki dua permasalahan yang akan diteliti yaitu frame dan model kognitif ideal tokoh Dian berdasarkan dialog Bu Tejo dan Yu Ning. Tujuan penelitian ini yaitu untuk mendeskripsikan frame dalam dialog antara Bu Tejo dan Yu Ning dan mengidentifikasi model kognitif ideal tokoh Dian dalam film Tilik. Data yang dimanfaatkan dalam penelitian ini adalah transkripsi dialog bahasa Indonesia Bu Tejo dan Yu Ning. Analisis data menggunakan teori frame dan model kognitif ideal dalam lingkup linguistik kognitif. Penyajian hasil pemorakan data akan disajikan dalam bentuk penyajian secara informal dengan bagan arus. Pembentukan frame berasal dari latar belakang pengetahuan dalam setiap individu. Dalam dialog antara Bu Tejo dan Yu Ning, terdapat tujuh frame pembentuk seperti frame pekerjaan, kekayaan, kebenaran, kehamilan, kampanye, kenyamanan, dan kebudayaan. Aktivitas berbahasa dalam dialog antara Bu Tejo dan Yu Ning juga menghasilkan dua model kognitif ideal tokoh Dian. Dari hasil transkripsi percakapan ditemukan pula dua model kognitif ideal menurut Bu Tejo dan Yu Ning. Perbedaan ini terjadi karena keduanya memiliki pengalaman sosial yang berbeda dalam berinteraksi dengan tokoh Dian. Abstract: The process of conceptualizing ideas is not only in the mind but also in human speech. Two problems that will be examined in this research are the frame and ideal cognitive model of Dian's character based on the dialogue of Bu Tejo and Yu Ning. The purpose of this research is to describe the frame in the dialogue between Bu Tejo and Yu Ning and to identify the ideal cognitive model of Dian in Tilik film. The data used in this research is the transcription of the Indonesian dialogue between Bu Tejo and Yu Ning. Data analysis used frame theory and ideal cognitive models within the scope of cognitive linguistics. Presentation of the results of the data alignment will be presented in the form of an informal presentation with a flow chart. The formation of the frames comes from the background knowledge of each individual. In the dialogue between Bu Tejo and Yu Ning, there are seven forming frames as the frame of work, wealth, truth, pregnancy, campaign, comfort, and culture. Language activity in the dialogue between Bu Tejo and Yu Ning also produced two ideal cognitive models for Dian. The transcription results of the conversation also found two ideal cognitive models according to Bu Tejo and Yu Ning. This difference occurs because both of them have different social experiences in interacting with Dian.
This research aims to describeconcept from 'tidha-tidha’ and analyze the affect of the concept of 'tidha-tidha' made by Sri Sultan Hamengku Buwono X with the conceptual metaphor of the coronavirus in the society of Yogyakarta. Data in this research is internal because it is only based on the reading of Serat Kalatidha and the transcript of Sri Sultan Hamengku Buwono X's speech. This research method uses the theory ofconceptual errors in cognitive linguistic. Sri Sultan Hamengku Buwono X interprets ‘tidha-tidha’ as contemplation with ourselves, others, and God. This new disaster has made people aware of the importanceof health as a form of gratitude that must be attempted. The results reveal that perspective and frame affect the meaning of 'tidha-tidha’ made by Sri Sultan Hamengku Buwono X. The creation of this meaning has three functions consisting representative, directive, and declaration to change the conceptual metaphor of society. In his role as governor, Sri Hamengku Buwono X must change the way og communication as the leadership model and at the same time to respond that new disaster. The leadership model can be seen from the directions and instructions in the speech that are easy to understand through the intentional conceptual errors.Penelitian ini bertujuan untuk mendeskripsikan makna ‘tidha-tidha’ dan menganalisis pengaruh makna ‘tidha-tidha’ ciptaan Sri Sultan Hamengku Buwono X dengan metafora konseptual pandemi corona masyarakat DIY. Data penelitian bersifat data internal karena hanya berdasarkan pembacaan Serat Kalatidha dan hasil transkrip pidato Sri Sultan Hamengku Buwono X. Metode penelitian ini menggunakan pendekatan deskriptif analisis yang menggunakan teori erata konseptual linguistik kognitif. Hasil penelitian menunjukkan bahwa perspektif dan frame dan memengaruhi pembentukan makna ‘tidha-tidha’ ciptaan Sri Sultan Hamengku Buwono X. Sri Sultan Hamengku Buwono X memaknai ‘tidha-tidha’ sebagai kontemplasi dengan diri sendiri, sesama, dan Sang Pencipta.Bencana baru ini menyadarkan manusia pentingnya kesehatan sebagai rasa syukur yang harus diusahakan. Penciptaan makna ini memiliki tiga fungsi yaitu representatif, direktif, dan deklarasi dalam upaya mengubah metafora konseptual masyarakat. Dalam perannya sebagai gubernur, Sri Sultan Hamengku Buwono X harus mengubah cara komunikasisebagai bentuk pengayoman sekaligus menyikapi keadaan baru tersebut. Model pengayoman terlihat dari arahan dan petunjuk dalam pidato yang mudah dipahami melalui erata konseptual kesengajaan.
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