Este artigo trata o conhecimento, a inovação e as competências essenciais como elementos fundamentais para se buscar a melhoria da competitividade no setor bancário. Está apoiado em pesquisa exploratória qualitativa em que foram entrevistados sete executivos da cúpula de diferentes grandes bancos que operam no país. Foram realizadas entrevistas em profundidade e os dados foram tratados com técnicas da análise de conteúdo. Os resultados encontrados mostram o seguinte: o conhecimento não é objeto de gestão e a ênfase é dada à manipulação de dados sobre os clientes, sem se considerarem as oportunidades efetivas de aprendizado; a inovação não se configura como essencial para a sobrevivência dos bancos estudados, pois não é vista como vantagem competitiva sustentável, devido a que as práticas de imitação são corriqueiras; as competências essenciais são um conceito claro para os executivos entrevistados, mas eles não têm clareza quanto a como conectá-las com as competências individuais, além do que são favoráveis mais à sua aquisição externa do que ao desenvolvimento delas internamente.

No abstract

This article discusses the factors present in post-merger integration of Systems and Information Technology (SIT) that lead to positive and negative results in mergers and acquisitions (M & A). The research comprised three of the largest acquiring banks in Brazil. We adopted two methods of research, qualitative, to operationalize the theoretical concepts and quantitative, to test the hypotheses. We interviewed six executives of banks that held relevant experience in M & A processes. Subsequently, we applied questionnaires to IT professionals who were involved in the SIT integration processes. The results showed that the quality and expertise of the integration teams and managing the integration were the most relevant factors in the processes, with positive results for increased efficiency and the increased capacity of SIT. Negative results were due to failures in exploiting learning opportunities, the loss of employees and the inexpressive record of integration procedures.

The objective of the study was to evaluate the area of Information Technology (IT), of a great Brazilian state bank, related to the strategic planning of the institution. The descriptive research, with quantitative method, was executed by means of structured questionnaire. The citizens selected for this research were the professionals who hold positions of management, coordination, analysis business-oriented and analysis of systems of the studied bank. The collected data were processed by statistical techniques, with the application of SPSS V13. The results demonstrate the understanding that the staff of the IT company has in relation to the business policies and the strategies of the institutional administration. The results show, among other things, the strategic alignment of IT and technology strategies as factors that define the role of the area of IT to the business of the institution.