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An increasing global focus on sustainability has affected the jewellery industry by raising questions about its environmental and social impacts and ethics due to the negative impacts of gold mining. It is essential to consider the social aspects of mining activities on the socio-economic environment and the affected individuals in order to understand the sustainability of the jewellery industry in a better way. Nonetheless, this is a gap in the evaluation of the issues of jewellery in the other phases of the life cycle, observed in the literature. For these reasons, the goal of this study is to assess the social and socio-economic aspects of a piece of jewellery from the artisan’s point of view by considering the relationship between a piece of jewellery and the local community. The United National Environmental Programme/Society of Environmental Toxicology and Chemistry (UNEP/SETAC) Guidelines on Social Life-Cycle Assessment, the UNEP/SETAC Methodological Sheets and the Subcategory Assessment Method were implemented. The findings show that a piece of jewellery can play an important role in supporting the local cultural heritage by innovating the traditional product, and promoting educational activities related to the history of the product and the territory. Consequently, the local community with its historical background gives an added value to the piece of jewellery. Further research on this topic is desirable in order to improve the knowledge of this particular sector and to identify other social issues that can be involved in this product.