This study investigated the phenomenon of personal name confusion, i.e. calling a familiar person by someone else's name. Two types of name confusion were considered: single confusions (i.e. confusions that appeared only once) and repeated confusions (i.e. confusions that appeared repeatedly). The main purpose of the present study was to compare these two types of personal name confusion and to identify the similarities and differences between them. Participants were asked to fill in two questionnaires (one for each type of confusion) in order to collect information about the properties of the confusions. Results indicated that single and repeated confusions shared some similarities (the similarity of the gender and age of the bearers of the confused names, the phonological similarity between the confused names, the positive or negative valence of the relationship between the participant and the bearers of the names, the frequency of encountering the bearers of the names, and the low level of stress on the part of the participant when the confusions were made). However, some differences were also found between single and repeated confusions (the context of encountering, the length of time that the participant had known the two bearers of the names, the presence of the inverse confusion, the facial resemblance between the two bearers, the kind of relationship shared by the participant and the two bearers, and the state of tiredness on the part of the participant when the confusions were made). In addition, regression analysis indicated that the facial resemblance between the target person and the intruder, the phonological similarity of the names and the difference in age between the two bearer of the names were significant predictors of the frequency of the repeated confusions.
Three experiments investigated a common but intriguing phenomenon, that is, repeated personal name confusion, a phenomenon at the border between language and memory. The purpose of those experiments was to evaluate the impact of the semantic and phonological similarities on name confusion and to compare repeated naming confusions (i.e., repeatedly confounding two names) with single confusions (i.e., confounding two names only once) in a same experimental paradigm. In all experiments, participants (64 middle-aged participants for each experiment) were asked to memorize the association between 16 names and 16 faces (face-name learning task). In Experiments 1 and 2, the two studied variables were the phonological similarity between the confused names and the semantic similarity between the two bearers of the confused names (using a visually derived semantic code in Experiment 1 and an identity-specific semantic code in Experiment 2). In Experiment 3, the impact of those two semantic similarities between the bearers of the confused names was taken into account, whereas the phonological similarity was not taken into account. First, results showed a main effect of the phonological and semantic similarity on name confusion (more confusions when the names were phonologically related or when the bearers of the names were semantically related). Second, we found that (1) the combination of the phonological and the semantic similarity and (2) the combination of the two semantic similarities led to an increase of name confusions. Third, in the three experiments, we found that the semantic and phonological similarities had a similar impact on repeated and single confusions. Finally, results showed that participants always made more single than repeated confusions, except in the case when the bearers of the confused names shared two semantic features.
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