PurposeThe study aims to investigate the consumers' behavioral intention toward green hotels. The tendency of individuals to afford green hotels is further escalating with progressing coronavirus disease-2019 (COVID-19) pandemic recurring waves. The increased worry of consumers toward health, hygiene and the climate is acquiring momentum and transforming how consumers traditionally perceive green hotels.Design/methodology/approachThe study has recommended an integrated framework incorporating various research fields as attitude-behavior-context theory, theory of planned behavior (TPB) and moderating influences to study the associations among the antecedents of consumers' behavioral intention toward green hotels. The study comprised the participation of 536 respondents residing in the Delhi and National Capital Region (NCR) of India. The data analysis strategy involved the use of structural equation modeling (SEM) analysis to test the proposed research framework.FindingsThe results and findings of the study indicated a significant influence of fear and uncertainty of the COVID-19 pandemic and environmental concern on green trust. The results also revealed the considerable impact of green trust on willingness to pay premium, attitude and subjective norms, which significantly influenced behavioral intention. The analysis also revealed the moderating influence of environmental concern in the relationship of green trust and behavioral intention.Research limitations/implicationsThe study has recommended significant theoretical. The theorists may use this research framework to analyze better the transforming consumer behavior trends toward green hotels in the ongoing fearful and uncertain COVID-19 pandemic scenario.Practical implicationsThe study has recommended significant managerial implications. The industry practitioners may also utilize the framework to sustain the hotel business and bring new strategic insights into practice to combat the impact of the pandemic and simultaneously win consumers' trust in green hotels.Originality/valueAlthough the researchers have previously emphasized consumers' intention toward green practices embraced by hotels, the impact of the COVID-19 pandemic on the green hotel industry gained noticeable attention from researchers. Furthermore, there is a scarcity of literature providing insights on the behavioral dynamism of hotel customers' trust, attitude and willingness to pay for green hotels during the repetitive waves of the COVID-19 pandemic. The study will support the existing literature gap by enlightening the associations among the various antecedents of green hotels' behavioral intention, COVID-19 and environmental concern.

The study looks at the Corporate Social Responsibility (CSR) of Indian firms from various sectors and its impact on the performance and market execution of firms. The study looks at the CSR contribution of various firms and its impact on profit after tax over a three year period from 2013 to 2015. The study utilizes substance investigation to study CSR revelation and characterizes and rates these exercises utilizing things from a set up scale took after by development of class shrewd CSR records. This study also analyzes the CSR activities of various sectors in India by covering wide range of activities done by various leading companies of these sectors. The study finds that CSR reporting may have any critical effect on market performance and market execution of the firm in the fleeting yet environment situated CSR exposure may be adversely identified with the business sector execution of the firm. The concentrate additionally finds that organizations concentrate intensely on representative and client arranged CSR and the methods of CSR ventures are more contributory as opposed to participative in nature. This study also finds that various leading sectors in India are very focused and dedicated in terms of CSR activities and there is a kind of competitive environment among the companies for participating in CSR activities, which is actually a very good sign.

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The study looks at the Corporate Social Responsibility (CSR)

This chapter is an attempt to understand the impact of CSR on a very important stakeholder of the company (i.e., an employee of the company). Employees are an integral part of the company, and at the same time, they can be the costumer of the company if using the product or services offered by the company. This thing makes him a powerful tool to analyze the impact of various initiatives of the organization which will have long lasting impact on the company as well as on the society as a whole. This study is conducted through a survey by preparing questionnaire for obtaining information from the employees of different organizations regarding their perception w.r.t. CSR activities. The result of the report shows that CSR engagement of the company has positive impact on the employee. But, the report also suggests that companies are lacking in terms of their CSR initiatives from last few years. It further suggests that inputs and methods of the CSR activities by the organizations should improve in order to increase the productivity and belongingness of the employees.

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Media has traditionally been helpful in government communication, but it has mostly remained one-directional. Social media, with its limitless possibilities of engagement with people, can transcend communication barriers and help governments bring in transparency in admipistration, reach people, elicit their participation and deliver services. Constraints such as poor literacy and low internet penetration in developing countries can be overcome, provided governments change their mindset from one-way communication to engaging citizens as valuable stakeholders.

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