Research has found that the new-age learner, Gen Z, is different from his/ her predecessors and hence educators need new age pedagogical interventions to cater to this group of learners. With a change in the way the new age learner learns, the education system needs to revamp to incorporate tools that suit the need of the learner.The paper reviews the use of Gamification as a tool for motivation and engagement for Gen Z in higher education with the help of peer-reviewed research literature from research databases predominantly from Scopus and Web of Science. The purpose of this paper is to provide suggestions on how to create an engaging and meaningful learning environment in Higher Education for Gen Z by providing relevant insights on Gamification with the help of secondary research. As this is an emerging field of study, this paper will help policymakers, educators and academicians to design and implement relevant interventions to use Gamification as an effective tool for Gen Z learners in the field of higher education.
Purpose The purpose of this paper is to study the perceived relationship between corporate social responsibility (CSR) and corporate effectiveness (CE) amongst undergraduate and post-graduate students in India and Mauritius. The paper explores the differences in perception of CSR and CE w.r.t profitability, long-term success and short-term success between the different student groups. Design/methodology/approach This paper explores past studies done by researchers and practitioners and uses a survey method for data collection amongst students in India and Mauritius. Findings Set in the context of current ethical and business challenges facing business leaders, the paper provides insights and recommendations on the perceived relationship between CSR and CE. Recommendations have been provided for leveraging the perception of CSR amongst students as they aspire to become future business leaders. Research limitations/implications Researchers and practitioners are encouraged to explore and test the proposals further in different contexts and countries. Practical implications The paper suggests that the research reinforces the relationship between CSR and CE in the context of business and current student perception globally. Social implications Management students are future managers and the study of their perception towards social responsibility has a lot of bearing on their future decision making with respect to these issues. Originality/value This paper highlights the different student views on CSR and CE in India and Mauritius and will encourage future researchers and organizations to further expand on this perception.
Objective: The paper makes a humble attempt to draw a relation between personality type and academic success of students. The study proves that personality type is correlated with academic success thus emphasizing that students with a certain personality type (Conscientiousness) are geared towards academic success as compared to any other personality type. The personality types were studied on the BIG FIVE model and accordingly five hypotheses were established for the purpose. Methodology: A survey questionnaire was used to gather data on personality type under the BIG FIVE model, academic performances (Average of percentages scored in important years-10th, 12th, Graduation & PGPM, Post Graduate Program In Management Semester 1) and demographic details. The total completed responses were 162 out of 260 sent and 198 received. Findings: Conscientiousness is statistically and positively correlated to academic success.
Learning outcomes The learning outcomes are to get an understanding of the greeting cards (GCs) industry – appreciate the evolution of the industry and the changes that have been impacting the industry; analyze the external environment situation and assess the current strategy of Archies; analyze the existing strategy of Archies and apply the knowledge of strategic frameworks to the current business context of Archies; and create a new strategy for the company to overcome its current challenges. Case overview/synopsis The case highlights the situation faced by Archies Limited, a company, which pioneered the growth of the social expression industry in India and developed the market for GCs, a quintessentially Western concept in the Indian market. While it experienced phenomenal growth for two and a half decades, in the past 10 years, things have become more difficult for the company. Based on secondary data, this case presents various facts related to the case and seeks answers related to possible strategies that the firm may explore in the future. Complexity academic level Undergraduate and postgraduate management course in the area of strategic management. The level of difficulty can be from medium to high depending on the learning level. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.
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