To encourage a community's role in the field of tourism, the local government of Central Java, Indonesia promotes a Community Based Tourism (CBT) as a tourism development for the sustainable economy. It involves the community in decision-making processes, especially related to the acquisition of income, employment, and the preservation of the environment, and culture of the indigenous people. This research aimed to determine communication activities in the implementation of CBT. The theory used was tourism communication using Attention, Interest, Desire, Action (AIDA) model. Then, the method was a case study by choosing Dieng as a tourist destination, and the tourism communication activities were undertaken in Dieng's society, especially in the activities of Dieng Culture Festival (DCF). The results show that the tourism communication activities involving the community, POKDARWIS (Kelompok Sadar Wisata -Tourism Awareness Group), tourism advocates, and local governments should pay attention to the cultural and natural tourism potentials, and empower the local communities.
More than just selling, a city must be constructed as an image formation process, which is formed from a mental map created by local people that produces an original identity to make a good branding. This research aims to reveal a new element of city identity and produce a mapping process of forming a strong city identity based on the advantages of the city that can be used in perfecting the concept of city branding. The result shows that the natural appearance in this study refers to the appearance of the river and the surrounding area called “RIVERINE” which means the area around the river. These elements also become the identity of Palembang and can be one of the elements to construct a concept of city branding. The research’s state-of-the-art findings are the new element to constructing the city identity of Palembang by revealing the role of the new element of city identity construction.
As a developing country, Indonesians are still constrained by the use of digital-based technology. Based on the characteristics of geographic areas, digital discrepancy becomes an inevitable problem. So that in order to create an Information Society according to the agreement of the World Summit on the Information Society (WSIS), collaboration between various parties is needed. One of the efforts made by the Indonesian government is to encourage the formation of the Information Society through the policy of forming Information and Communication Technology Volunteers (in Indonesia known as R-TIK/Indonesia ICT Volunteers) in various regions spread throughout Indonesia. This study aims to determine the activities of R-TIK in realizing the Information Society in Indonesia. The method used is descriptive qualitative, by conducting in-depth observations and participant observation with R-TIK activists, stakeholders, business actors (UMKM/SMMEs), and the community as R-TIK partners. Based on the research results, it can be concluded that R-TIK is able to encourage public awareness in the sustainable use of digital technology. Even R-TIK together with UMKM (SMMEs) have been able to push the rate of economic growth in Indonesia by utilizing digital technology under the name Qren.
In accordance with the commitment of the World Summit on the Information Society, it is stated that Small, Medium and Micro Enterprises (SMMEs) are providers of employment for the community. In Indonesia, SMMEs are known as UMKM (Small, Medium and Micro Enterprises Indonesia). The existence of ICT is considered capable of increasing economic growth as well as providing new employment field during the Covid-19 Pandemic. One way to encourage the rise of UMKM) is through the Indonesian R-TIK (Indonesia ICT Volunteers). The purpose of this research is to determine the involvement of R-TIK in the UMKM Go Online program. Whereas the theories and concepts used are the Information Society, Digital Literacy and Empowerment of UMKM. The research method used is a case study, R-TIK with UMKM in Polewali Mandar, West Sulawesi. The results indicate that digital literacy activities carried out by R-TIK together with the Department of Industry, Trade, Cooperatives, and UMKM encouraged the growth of UMKM in Polewali Mandar. The presence of QRen in the UMKM online program has push the pace of the Indonesian economy in the context of realizing Indonesia as a Digital Energy of Asia.
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