Low fit brand extensions, while often presenting profitable opportunities for existing brands, are known to meet with varying levels of consumer acceptance. This research identifies conditions under which low fit extensions can succeed. Specifically, the authors show that the extent to which consumers consider the context in forming judgments (i.e., are context dependent) determines the acceptance of low fit extensions. In four studies, the authors examine the combined effects of context (in)dependence and type of information, and show that context dependent individuals form their evaluations on the basis of the type of brand extension information provided. For context dependent individuals, providing benefit-based information enhances the evaluations of low fit extensions, whereas providing attribute-based information leads to a reliance on extension fit and subsequent unfavorable evaluation of low fit extensions. In contrast, context independent individuals are more likely to base their judgments on extension fit regardless of whether attribute- or benefit-based information is provided. The acceptance of high fit extension is unaffected by context (in)dependence and type of information. Our findings provide a two-step strategy (i.e., sensitizing consumers to context and providing them benefit-based extension information) for managers to successfully launch low fit extensions and leverage existing parent brand equity.
Five studies examine how perceived financial constraints and abundance determine when consumers will engage in solitary or social purchases. When financially constrained, consumers prefer solitary (vs. social) purchases. We also identify self-construal as a moderator of how consumers spend their discretionary income. While independent consumers prefer solitary (vs. social) purchases, interdependent consumers prefer social (vs. solitary) purchases. Interestingly, when consumers have adequate discretionary income, independent as well as interdependent consumers have similar preferences for solitary and social purchases. In addition, for interdependent consumers, communal norms mediate the preference for social purchases. Finally, for independent consumers, making the communal norm salient reverses their preference for solitary purchases, resulting in a preference for social purchases. Our findings suggest how managers can effectively promote different types of purchases under varying financial resource conditions in their global communication strategy. Supplementary Information The online version contains supplementary material available at 10.1007/s11747-021-00814-x.
Wireless sensor network is a growing field showing tremendous applications in the areas of medical assistance in hospitals. According to the Medical Statistics, everyday many patients' lives are affected due to negligence in the part of providing immediate care to the patients. Sometimes it is difficult for the staff in the hospitals to race against the time to reach the patient. Solution to this is a need of system that can measure patient health constantly. The main goal of this paper is to alert the staff in the hospitals in case of emergency. This system is designed using sensors and wireless technology with the help of Microcontroller. Sensors will continuously monitor the vital signs until an abnormal condition is detected. After detecting the abnormal condition, alert system comes into action which acts as a multi-alert system.
ABSTRAK Pendahuluan: Stroke iskemik merupakan salah satu komplikasi neurologis dari infeksi Corona Virus Disease 19 (COVID-19) yang mengancam nyawa. Penelitian mengenai luaran pasien stroke iskemik akut dengan infeksi COVID-19 di Indonesia belum banyak dilaporkan. Tujuan: Peneliti ingin mengetahui bagaimana luaran pasien stroke iskemik akut dengan infeksi COVID-19 dan faktor apa saja yang mempengaruhi luaran tersebut di Rumah Sakit Umum Daerah (RSUD) Pasar Minggu, sebagai salah satu rumah sakit rujukan khusus COVID-19 di Jakarta. Metode: Penelitian ini merupakan studi potong lintang yang bersifat deskriptif analitik menggunakan data rekam medis pasien stroke iskemik akut dengan infeksi COVID-19 berusia ≥18 tahun yang dirawat di RSUD Pasar Minggu periode Maret 2020-Juni 2021. Analisis statistik menggunakan uji Chi Square dan uji T tidak berpasangan. Hasil: Didapatkan 36 subjek yang memenuhi kriteria penelitian. Mayoritas berusia ≥50 tahun (69,4%), perempuan (58,3%), nilai National Institute of Health Stroke Scale (NIHSS) ≤5 (52,8%). Luaran pasien stroke iskemik akut dengan infeksi COVID-19 yaitu mortalitas 16,7% dan bagi subjek yang hidup nilai median mRS saat pulang adalah 2(1-5). Terdapat hubungan yang bermakna antara derajat penyakit COVID-19 dengan mortalitas pasien stroke iskemik akut yang terinfeksi COVID-19 (p=0,019; rasio Odds 1,5 dengan interval kepercayaan/ IK 95% 1,08-2,08). Diskusi: Mortalitas pasien stroke iskemik akut dengan infeksi COVID-19 cukup tinggi dan faktor yang mempengaruhinya secara bermakna adalah derajat penyakit COVID-19. Pasien stroke iskemik akut dengan infeksi COVID-19 yang hidup sebagian besar memiliki disabilitas ringan. Kata Kunci: COVID-19, luaran , stroke iskemik.
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