My aim in this paper is to investigate the variants of directionality implied in visual hieratic texts as religious markers in the sacrosphere, which are substantially expressed in the form of a wayside shrine/cross. The methodological underpinnings for this project rely on the proposed semiotactics (cf. Haładewicz-Grzelak, Małgorzata. 2012. Dynamic modeling of visual texts: A relational model. Semiotica 190(1/4). 211–251): the investigative perspective modeled after phonotactics – a branch of phonology investigating the restrictions on and the possibilities of phoneme combinations in languages (cf. Dziubalska-Kołaczyk, Katarzyna & Daria Zielińska. 2011. Universal phonotactic and morphonotactic preferences in second language acquisition. In Katarzyna Dziubalska-Kołaczyk, Magdalena Wrembel & Małgorzata Kul (eds.), Achievements and perspectives in SLA of speech: New sounds 2010, 53–64. Frankfurt am Main: Peter Lang). The study draws on digital documentation of wayside shrines, crosses, and sacrality markers on houses collected by the author in various European countries (2009–2021), focusing in particular on the material collected in the area of present Slovakia, Ukraine, Austria, Slovenia, and the region of the Beskid Mountains in Poland. It shows how bodily hexis is inscribed into the phenomenology of a wayside shrine through particular types of hierophanic dynamics. The study also focuses on the aspect of headedness and markedness in the nano-structure of a sign, surfacing as directionality in the conceptualization of the religious sphere by particular communities.
The article aims to illuminate the issue of symbolic potential in postmodern society through a semiotic study of car design. In Baudrillard’s terminology, we explore the experience and sociological and psychological materiality of objects that, being above objects’ perceptible materiality, constantly modify the integrity of technological systems (Baudrillard 2005 [1968]: 6). The target concepts are analyzed through Baudrillard’s lens of symbolic capital and his technological system of objects, coupled with the method of semantic differential (SD; e.g., Osgood 1979, 1981) against the insights of Tartu semiotics. Such a complex framework helps to establish affective attitudes of the subjects towards scales selected for their perceptual saliency. The analysis is based on the responses of students in a Polish university who were administered an instrument comprising 14 concepts and 37 scales. The results of statistical analysis yield a semantic space with two factors: potency and activity/dynamism, which we shall call social prestige. At this stage of the analysis we could not determine the evaluation factor. The scales that loaded significantly showed that there is indeed an increment of perceptual saliency in both extracted factors in the case of target stimuli (pickups and SUVs).
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.