works as a Lecturer at the university of Tehran faculty of management, and faculty of entrepreneurship. He has been covering courses related to marketing, branding and marketing communication. Majid Hassani Nezhadis currently a PhD Candidate of Business Management in Allameh Tabatabai University. He has a Bachelor ' s degree in management and a Master ' s in marketing management from Shahid Beheshti University. His Master ' s thesis was a B2B perspective of relationship marketing in home appliances industry. His main research interests are B2B marketing and brands managing. Siamak Ashkan Farworks as Production Planner in South Well Drilling Engineering Co (SWDEC). He has a Bachelor ' s degree in industrial management from Guilan University and is currently studying in Executive Master Business of Administration (EMBA) in Isfahan University. Kamal Rahmanihas a Bacheor ' s degree in Electrical Engineering from Zanjan University and a Master ' s in MBA from the MehrAlborz University. His Master ' s thesis was a survey about consumer behavior and service branding in a private bank in Iran. His main research interest is consumer behavior and branding. He has been selected as Distinguished Researcher of his university in anniversary festival of 2011 -2012. Some of his articles about branding and related subjects are published or under review process in Iranian or international journals. He has also translated two marketing books to Persian. Relationship between brand personality, customer personality, gender and income
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