The study aims at identifing the concept of strategic vision of the authorities in Zarqa University, identifing the most important elements, and proposing the appropriate mechanisms to meet the future challenges facing the university leader as a result of competition and how to maintain the teaching and non-teaching staff within the institution to enhance loyalty of the 'internal client ' in the future. Strategic vision variables were used; future status was determined, goals achieved by the vision were achieved, university culture was selected, and the appropriate strategy was chosen as independent variables affecting a dependent variable that is is the internal client relations management. The researchers collected the initial data of the study by means of a special questionnaire. The sample consists of (115) out of 300 faculty members at Zarqa University of various qualifications, ranks and experience.The results of the analysis show that there is a strong and significant effect on all elements of the strategic vision on internal client relationship management, and demographic variables (gender, age group, job title and years of experience) contributed intrinsically to the response of the sample regarding the adoption of the strategic vision factors in managing the internal client relations.Based on the findings of the study, the researchers proposed a number of recommendations to the administration of the university, focusing on spreading and supporting positive culture among faculty members, setting specific and clear objectives for the future to all university employees, along with constructing lucid future strategic directions, and updating the vision and mission of the institution. It is also recommended to comprehensively expand the study of the impact of strategic and other organizational factors; and programs and plans of management development on improving the management of relationships with the internal client of the University.
The study aimed to identify the role of Zarqa university in improving the quality of the services provided to the local community in Zarqa governorate. The study also sought to identify the degree of the university's interest in the quality of its services provided to the local community from the perspective of its employees, and have been using the scientific method, which combines the descriptive method and analytical method, so the researcher designed a questionnaire for this purpose, based on some previous studies related to the study, and the questionnaire included in its final form on (45) paragraph, and was test the sincerity of the instrument and its stability, and the stability coefficient of the total instrument is (0. 867). The study was conducted on the members of the faculty and administrative staff at the Zarqa University (580), due to the study population size is large, the researcher resorted to select a stratified random sample with percentage (25%) of the total study population, where the final sample is (98) member of faculty and administrative. The study found a number of results was the most important: that there were no statistically significant differences at the of significance level (≥ α 0.05), between the responses of the employees of Zarqa University about the role of Zarqa university in improving the quality of the services provided to the local community in Zarqa governorate attributed to some personal and functional characteristics represented by (gender, specialty of faculty, Scientific qualification, and experience years).
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