Since the advent of the technological revolution 4.0, the development and massification of new technological systems such as the Internet of things, advanced robotics, virtual reality and augmented reality, Big Data, artificial intelligence, additive manufacturing, GIG economy, among others, have taken place. Such changes and transformations in social practices and relationships have reconfigured the forms of social structuring of current societies. Artificial intelligence is an emerging technology used in various industries, which generates changes in our ways of seeing, feeling and relating to the world. Here, we focus on the relationship between artificial intelligence, algorithms, digital emotions and narratives as a social phenomenon of the twenty-first century.
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