We adopt a self-regulation perspective to present a model of the development of passion in entrepreneurship. We argue that entrepreneurial self-efficacy and performance influence the two components of passion—positive feelings and identity centrality—over shorter and longer time horizons, respectively. Furthermore, we argue for the recursive effects of passion on entrepreneurial self-efficacy and performance. Three longitudinal studies with measurements over three weeks ( n = 65) and three months ( n = 150 and n = 180) support our hypotheses. We contribute to a theory of passion that integrates the different time horizons over which the components of passion change.

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In this chapter, we review theoretical and empirical research describing effort and success as predictors of passion for work, focusing on entrepreneurs’ passion for their work. We first present the theoretical rationale and empirical evidence for the causal effect flowing from people’s effort and success to their passion. We then investigate the underlying mechanisms that mediate and moderate this effect. The existing findings are integrated into a comprehensive theoretical model describing effort and success as predictors of passion. We further incorporate the theoretical model into the predominant theoretical view describing success as an outcome of passion, leading to an integrated framework on the reciprocal relationships between people’s success and passion for work.