Different aesthetic preferences between designers and laypersons can be a problem in designing a building. User satisfaction is one of the main problems for the architect, which can be caused by differences in the cognitive and physical bases of opinions between architects and laypersons. An important factor for architects is to understand how laypersons would judge different physical cues that are aesthetically used in building façades. This study aims to identify the different cognitive properties between architects and laypersons. Previous studies have concentrated on conceptual properties, instead of cognitive properties of buildings. Although few studies have been concentrating on what might be called formal aesthetics, none of them focused on residential apartment façades. This study attempts to identify the differences between architects and laypersons in terms of aesthetic evaluation of building façade using quantitative survey. As a result, it can be concluded that although there are differences between architects and non-architects in aesthetics evaluation, both groups have scored certain similar physical cues. Findings of this research could help architects to form a better understanding of what laypersons would prefer in their ideal design.
The quality of finishes of housing space is imperative for the achievement of a qualitative living environment. This paper presents a part of the findings of housing interior finishes choicesbehaviour and motivation among prospective house owners in Nigeria. The study was conducted within the methodological and conceptual frameworks of Means-End Chain (MEC) and Stated Housing Preference and Housing Choice (SHPHC) models. A questionnaire survey and semistructured interviews were used to generate data which were content analysed. The results showed that 71.95% of the respondents preferred ceramic tiled floor finishes as the various motivational factors. Further research in housing interior finishes choice motivation is required. Bako,Z., Z. & Mohd Jusan, M. / Journal of ASIAN Behavioural Studies, jABs, 2(3), Apr / Jun 2017 (p.63-72) 64
IntroductionHousing space quality is defined as "fitness for use" (Ozsoy & Gokmen, 2005, p.19) and is achievable largely by involving the would-be user of the space through the articulation and incorporation of the user"s design needs and expectations. Smith et al. (1997) posited that the concept of quality has a very broad usage, encompassing a variety of meanings. They defined quality as "distinguishing properties that promote a degree of excellence"(p. 232) These "distinguishing properties" can be determined only by eliciting from the would-be users of the housing their choices of the kind and quality of housing space they prefer; and to disentangle their motivations for such preferences. Achieving quality housing space will invariably engender the achievement of person-environment congruence (PEC). Housing Choice and Preference is explored based on the relationship between prospecting house owner"s expectations and housing interior finishes that will support his personal value needs, and release fulfilment within his housing unit"s environment. This paper presents a part of the findings for the interior finishes choices and preferences among prospective house owners in Nigeria.
Theoretical Framework The Means-End Chain (MEC) ModelThe Means-End Chain (MEC) model has a long research history. Gutman (1982) first introduced the concept, with a focus on qualitative in-depth understanding of consumer motives. This qualitative approach was used to identify and represent the content and structures of consumer models for products and brands. Reynolds and Gutman (1988)) made the MEC model well-accepted by providing a hands-on description of how to conduct, analyse and use MEC interviews (Weijters & Muylle, 2008). Kaciak and Cullen (2006) asserted that the MEC has been a popular and ever-evolving research domain since its introduction. Gutman"s (1982) MEC theory was inspired by research from Rokeach (1968) and Yankelovich (1981), who showed that values direct people"s behaviour in all aspects of their lives (Boer & McCarthy, 2004). Although the original purpose of the MEC was for linking consumers" values to their choice behaviours in marketing and consumer research, it is bec...
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