This study examines the impact that political promotion via Facebook has on the orientation of individuals, in order to determine the extent of Facebook users' interest in political promoting messages. How the individuals deal with these messages, the impact of these messages in influencing the political events, individuals' choices, and changing individuals' political orientations.Present research is based on 6 dimensions, each with its corresponding hypothesis. In order to reach our study objectives, a questionnaire had been formed which includes 15 questions concerning the 6 dimensions and hypotheses.This questionnaire had been posted on Facebook in both English and Arabic for a period of one month; only 405 questionnaires were valid for statistical analysis. Certain statistical methods had been used for analyzing the results, which revealed the validity of all hypotheses except the fourth one related to the reliability of the political promoting messages via Facebook. This study is considered as an important step for further developing uses of Facebook and other social communication networks in political marketing and politics in general.
The aim of this study is to investigate the factors influencing the attraction of students’ selection of Jordanian universities. For this purpose a model has been designed to test these factors. The model is divided into seven dimensions including: university’s attributes, economic factors, Geographic factors, reference groups and marketing communication, Attraction and Selection University.Seven hypotheses were developed based on the dimensions of the study as well as the relevant literature to achieve this aim, the researchers used a convenience sampling technique. A total of (321) respondents completed the research questionnaire, which distributed in (6) private universities which located in Amman. The distributed questionnaire consists of (35) questions that measured using a 5 points liker scale.The collected data were analyzed by using spas for descriptive statistic and amours analysis to assess the structural and measurement model for the proposed study model.The findings indicated that is an impact of all factors on the attraction of students for selection universities.Also, the findings showed the complementary partial role of attraction between the study factors and students' selection for universities.
One of the major problem affecting the denture function is the detachment of the artificial teeth from denture as a result to the higher chewing capacity that will rise the risk of artificial teeth displacement. Displacement of the teeth may precede by changing in the material properties affecting the denture function that is why surface roughness and hardness considered as a predictor for the material behaviors and performance. Replacing a denture may cause a burden to the patients, hence, the material and fabrication coasts of dentures should be considered as one of the major factors affecting the selection of the denture base material, as in some cases a base material with impressive propertied limitedly used because of its expenses.[1] In this study, shear bond strength with acrylic teeth, hardness, surface roughness and the net benefits, associated with alternatives for achieving defined treatment objective, were evaluated by comparing some properties of three different denture base materials with the cost of each one in Iraq. A total of (90) specimens of polycarbonate, injectable acrylic and conventional heat cured acrylic were fabricated according to manufacturer’s instructions and divided into (3) groups, (30) specimens for each testing group i.e. the shear bond strength with acrylic teeth, shore D hardness and surface roughness (10 specimens for each testing material). the total cost of each specimens group was collected and calculated to evaluate the overall cost benefit of each material. Highly significant differences (P≤ 0.01) between all the (3) experimental materials were noticed after analyzing each test's results with descriptive statistical analysis, one-way ANOVA and post-hoc LSD, except for the shore D hardness whereas a non-significant differences(P> 0.05) between heat cured and injectable acrylic was found. The heat cured acrylic has the highest mean value of the shear bond strength with acrylic teeth (516.1 N) followed by the injectable acrylic with (329.9 N) mean value while the lowest mean value was for the Polycarbonate (180.1 N). Furthermore, the injectable acrylic has the highest mean value in shore D hardness (91.96), followed by the heat cured acrylic (91.5), then Polycarbonate (82.94). As for surface roughness, the Polycarbonate has the highest mean value (0.31703) followed by the injectable acrylic (0.2129), then the heat cured acrylic (0.10367). Finally, Polycarbonate has the highest mean value of the specimens’ cost in Iraq (10.022 US dollar /specimens), followed by the injectable acrylic (8.695 US dollar /specimens) then the heat cured acrylic (3.243 US dollar /specimens). All thermoplastic materials included in this study (Injectable acrylic and Polycarbonate) exhibited higher cost with lower properties in comparison with heat cured acrylic material for the selected tests.
The purpose of this paper is to contribute to the growing body of research on viral advertising messages which is based on viral marketing, while concentrating on trust of viral advertising messages and its effect on attitude and consumer behavior intention. To achieve the objectives of this study, we used marketing technology and techniques specific to viral marketing. The implementation of the study depended on a questionnaire (with 27 items) used to collect the required data from 305 customers. The information collected was based on a primary exploration study with the purpose of constructing and designing a study model. Six hypotheses were proposed based on literature related to viral marketing, viral advertising messages and behavior intention. The study model was divided into six dimensions. The first four was concerned with trust of viral advertising messages, the fifth with attitude and customer behavior intention, while the sixth focused on the correlation between components of the study model.Many descriptive statistical methods were used, e.g., one sample T-test, Pearson's Correlation for the statistical analysis. The indicated results accepted all six hypotheses (assumed for each dimension). Consequently, there was an impetus to achieve trust of viral advertising messages on all attitudes and customer behavior intention.Although this study was limited, it tried to use many factors to test trust effect of viral advertising messages on attitudes and consumer behavior intention. It is considered as an attempt that can be developed for future studies.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.