Maher Anjum believes in connecting all the dots to provide sustainable long-term solutions that look after people, planet and profits. Maher has successfully managed across various sectors including the creative industries. She has facilitated networks for B2B innovation, design and research. She is the co-founder of Oitij-jo. Using infographics and netnographic interviews, the paper maps out advantages and disadvantages of collaboration linked to digital and non-digital peer-to-peer skills sharing and entrepreneurship. It concludes with the next steps for Oitij-jo and discusses the managerial implications for sustainability of its future projects.
She is co-editor of the book Styling South Asian Youth Cultures and Fashion, IB Tauris (2017) and is Reviews Editor for the International Journal of Fashion Studies (Intellect). Lipi has worked as a consultant for the United Nations Better Work in Textiles and Garments project in Dhaka, Bangladesh and is part of the Oitij-jo FDTC (Fashion, Design and Textiles Collective) strategic advisory team.
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