This paper highlights the visitor's service experience (VSE) framework, with its three main dimensions (service delivery, physical and social servicescape), which acts as the stimulus in the environment setting. This relationship theoretically affects the visitor's response (VR) and influences the visitor's approach-avoidance behavioural through the Non-Formal Science Learning (NFSL) as a mediator within the primary emotional stage of the pathways. The conceptual framework illustrated the situation with the potential parameters (stimulus) influencing the NSFL and VR. The conceptual framework with the underlying theories is constructed to understand how learners respond to science centres' services, thus continuing to visit the science centres. The public science centre faces great challenges with visitation rates and affordable charges. These challenges further increase as citizens are constantly demanding high-quality services. The theoretical perspective was discussed to understand the possible angle in handling visitation issues and non-formal science learning, with the focus on enlightening service experience among learners.
Teachers are known to be resilient to stress, anxiety, and depression; hence were unable to relate themselves to mental health issues, let alone having anxiety. Even though the symptoms were obvious, most teachers think their mental health issues are controllable. These were the case with 20 urban secondary school teachers from 13 schools in Selangor. Due to the rising number of teachers suffering from stress, anxiety, and depression in Malaysia, the state of Selangor was chosen since it has the highest number of urban secondary schools. This study uses a mixed-method design, combining the quantitative method (DASS-21 Screening Test) and the qualitative method (interviews). The use of DASS-21 is to understand their mental health level before the qualitative phase. While this study would like to understand the informants' mental health awareness from the social marketing point of view, the result showed that most informants do not know where to start as they do not realise they have mental health issues. Hence, publications and information were undistributed to this cohort as they could not relate to having one.
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