Changes in the trend of society in making beauty products as their main needs in line with technological developments make the digital business competition even higher. Therefore, e-commerce engaged in beauty, Sociolla, issued a new application called SOCO by Sociolla. This application integrates its features such as Beauty Journal and Sociolla into one platform to facilitate its users. However, in its implementation, this application is considered to provide unsatisfactory service quality seen from complaints on App Store and Google Play.
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