Działania z zakresu świadomego budowania wizerunku pracodawcy z wyboru coraz częściej zasilają wachlarz praktyk wspomagających zarządzanie zasobami ludzkimi w organizacjach. Employer branding, który można określić jako długoterminową strategię przyciągania, angażowania i zatrzymywania w firmie najbardziej utalentowanych, wartościowych pracowników, uznawany jest za jeden z niezwykle ważnych czynników sukcesu organizacji. Celem niniejszego opracowania jest zwrócenie uwagi na rolę narzędzi komunikacji społecznej w procesie zewnętrznego budowania silnej, pozytywnej marki pracodawcy, ze szczególnym uwzględnieniem znaczenia narzędzi internetowych.
From elite to mass education. Diagnosis of the Polish higher education system after year 1989
Transformation that took place in 1989 in Poland paved the way for many reforms, including those in educational system. Poland became more open to Western influences, which resulted in a significant growth of the number of students and provided easier access to colleges and universities. However, nowadays (nearly 25 years later) it turns out that quantitative increase does not always entail qualitative increase. The quality of disseminated knowledge is now on a far lower level than it used to be in the 20th century. What is more – benefits derived from having a higher education diploma are less and less perceptible. This study is an attempt to make a diagnosis of the condition of the Polish higher education after the political transformation, so it includes not only the description of positive changes but also points out all the most important imperfections.
Process management is a concept that is used in public administration units in Poland to an increasing extent. Implementing this concept in public organizations, in line with the assumptions of New Public Management, is directed, among others, to increase their efficiency. The purpose of the research presented in the article was to identify the attributes describing process maturity of the community offices of urban type in Poland and to assess the interdependence of the attributes. In order to achieve the goal, an authors’ questionnaire was used. Also, an attempt was made to create a process maturity model dedicated to the community offices. As a result of the conducted research, it was noticed that most of the examined entities use, at least, some elements (attributes) of process management. However, they are used at different levels by individual community offices.
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