Objective: At present, the tableware used represents the image of the restaurant as it is able to create a visual attraction or known as ‘visual synchronisation’ with food. Emotional tableware design is able to influence the behaviour of people through the dining experience. This is due to the attractive visual design of the tableware which will have an indirect influence on the aroma and taste of the cuisine being presented as well as the surrounding ambience. Methodology: The three levels of design theory which include visceral, behavioural and reflective play a significant role in providing an impact or having a great influence on the fine dining experience. Consequently, amplifying the integration of senses, interaction and response towards emotions. Findings: An emotional tableware design will lead to a more positive experience. This positive experience will elevate positive emotions through its functionality, convenience and satisfaction. A tableware designer is able to evoke such emotions as the emotional design has no specific rules or clear protocol. The positive experience that is emotionally inspired will lead to a better life experience or make life more interesting. Implications: The use of an emotional tableware design by chefs in fine dining has elevated the dining experience to a whole new level which amplifies the deep impact that this concept has on the world of tableware design.
Objective: This research aims to study the influence of ceramic tableware in the fine dining industry and the experience of diners towards the design of the product. The final stage plays an important role in evaluating the emotional responses of diners towards the aesthetical values of the product which will be measured based on the user’s experience (UX). UX is crucial in determining the success or failure of a product in the market. Therefore, the UX factor will determine the level of success of a product in the market. Methodology: this study will focus on the experience of the diner based on the theory of Findings: Norman’s Three Level of Design. Emotion refers to the feelings felt by humans. The succes of a product is not merely dependent on the advantages and great design of the product. However, the success of a product in the market is assured when it it based on the 7 UX factors which include: usefulness, usability, availability, accesibility, reliability, value, fulfilling the current demands and needs as well as comprehensibilty. Implications: Chefs have to be creative in creating a menu that will reflect a unique dining experience through the attractive and special presentation of the meals provided. The elite category of diners does not put an emphasis on price rather they are focused on gaining the ideal fine dining experience which not only has the perfect ambience but also create an unforgettable memory.
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