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Background: Digital technologies such as smartphones, tablets and laptops have become a mainstay part of nearly every household and are gradually being integrated into the lives of both adults and children. We aim to determine the extent of exposure and usage of digital technology by children in their daily activities and to understand the transition in technological preferences and attitudes over the generation. Methods: A cross-sectional study was conducted on 400 children (both boys and girls) aged 05-12 years living in Prayagraj city of Uttar Pradesh, India, using a pretested interview schedule. Descriptive and bivariate statistics were used for data analysis. The phenomenological method was used to understand respondents’ viewpoints about their preferences and attitudes related to technology. Results: An overwhelming majority of households have television (TV) followed by digital cameras, laptops, tablets, kindle and video games such as Playstation. Nearly half of children began to use digital devices from the age of 7 to 8 years. Nearly two-third of the children learnt to use digital devices on their own, and about 12% of them reported often practicing media multitasking. Over the generation, differences are noted in terms of possession, use and perception regarding digital technology. Conclusion: The availability of media content on such devices influences the screen time of children of all ages. The study underscores the importance of parental monitoring and devising a policy to regulate the ownership of digital devices and to reduce screen time to less than two hours per day, especially during early childhood.