SummaryPromoting environmentally conscious behaviour requires an understanding of the complex cognitive mechanisms by which people decide to act environmentally. Research suggests that locus of control (LOC), or the extent to which a person feels his or her own actions can produce broader change, is an important predictor of environmental behaviour; however, little is known about how LOC interacts with other cognitive motivators. This study uses a nationwide survey from China to test whether LOC moderates the effect of environmental attitudes on behaviour. Respondents with external LOC (i.e., those who believe personal actions cannot produce change) reported lower pro-environmental behaviour than those with internal LOC (i.e., those who believe personal actions can produce change). In addition, the influence of environmental attitudes on pro-environmental behaviour was stronger among respondents with external LOC than those with internal LOC. These results support efforts to promote conservation in China by promoting internal LOC and add a novel suggestion that attitude-based messaging is more efficacious among audiences with external LOC.
Crop raiding by wild boars is a growing problem worldwide with potentially damaging consequences for rural dwellers’ cooperation with conservation policies. Still, limited resources inhibit continuous monitoring, and there is uncertainty about the relationship between the biophysical realities of crop raiding and humans’ perceptions and responses. By integrating data from camera traps, remote sensors, and household surveys, this study establishes an empirical model of wild boar population density that can be applied to multiple years to estimate changes in distribution over time. It also correlates historical estimates of boar population distribution with human-reported trends to support the model’s validity and assess local perceptions of crop raiding. Although the model proved useful in coniferous and bamboo forests, it is less useful in mixed broadleaf, evergreen broadleaf, and deciduous forests. Results also show alignment between perceptions of crop raiding and actual boar populations, corroborating farmers’ perceptions which are increasingly dismissed as a less reliable source of information in human–wildlife conflict research. The modeling techniques demonstrated here may provide conservation practitioners with a cost-effective way to maintain up-to-date estimates of the spatial distribution of wild boar and resultant crop raiding.
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