The fresh fruit industry is a highly dynamic sector in the food market. Fresh fruit chain actors have to adapt to the changing market environment in order to face upcoming challenges. The objective of this study is to analyze the market sustainability of red-fleshed apples (RFA) by exploring consumers’ and fresh fruit industry experts’ and stakeholders’ opinions in Italy and New Zealand. The study was carried out in Italy and New Zealand from December 2018 to June 2019 including 778 consumers and 29 expert and stakeholder interviews. Results show a promising market potential of RFA. Innovative attributes and nutritional value of RFA are the most important factors that push consumers’ interest and willingness to buy RFA. New Zealand consumers and women show a higher appreciation of RFA. The nutritional value of the fruit can be a strategic marketing management attribute especially for health-conscious consumers. However, experts think the market for RFA will develop slowly, and will remain a niche product. Some stakeholders are skeptical about consumer RFA appreciation, and fear that RFA are too radical a novelty on the market. The RFA may be perceived as not natural. There is the need to coordinate food chain stakeholders’ management practices on RFA. This allows to mitigate risks, set food standards acceptable for all chain stakeholders, and make sustainable economic investment on innovation.

Acceleratory stimulations reproducing the characteristics of the physiological head rotation movement--a rotation by 90 degrees from the centre to the lateral position, or vice-versa, within a time space of 0.6-1 s--have been applied. Evoked responses were obtained from 34 normal individuals, the characteristics of which may be considered as sufficient proof of their essentially vestibular origin. No response was recorded in patients whose vestibular function was completely lost, bilaterally. A consistently reduced response has been observed in patients with unilateral complete loss of the vestibular function.

No abstract

No abstract