Service marketing mix focuses on the needs of the customers in the banking sector. Service marketing mix is as a tool for achieving the customer-orientation in practice. Service marketing mix such as product, price, place, promotion, people, process and physical evidence are instrumental in satisfying the needs of customers (Kotler, 2003 place, promotion, price, people, process & physical evidence and customer satisfaction are 0.707, 0.605, 0.685, 0.665, 0.684, 0.504 and 0.670
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