Currently, the rapid usage of the Internet as a tool or medium of communication and information, including media campaign to society, is popular to spread the idea(s), thought, even ideology. YouTube, as one of the popular video-sharing social media, is vivacious and potential to get the audience’s attention and responses accordingly to the design(s) like ABC as one of the brands of complementary food (sauce/ketchup) has done. This research tries to find the audience’s responses to gendered-relations campaign through the new media, particularly through social media (YouTube). Based on reader-response theory and using [dominantly] qualitative text online analysis, this research attempts to find the variety of the audience’s response to the Campaign. Finally, this research finds that basically, the responses are implicit and explicit. The explicit means that the icon like and unlike identifies the audience’s positive and negative responses. The implicit response appears in the comment section, both verbal and nonverbal (such as emoticon). We can catch many comments about gender relations. Even between wife-husband (spousal relationship), the dichotomy still exists and shows a negative-positive pole. The diverse responses/comments presented by the audiences seem to be influenced by several factors, such as values of the culture, education, family, environment, society, and religion. It seems that the campaign as a digital marketing strategy has affected the audiences to involve in spreading the idea, called as the word-of-mouth effect. Keywords: audience response, Campaign, gender relation, social media, digital marketing
Beragam tantangan yang dihadapi ibu masa kini membuat keberadaan komunitas mendapat sambutan hangat. Halo Ibu sebagai komunitas berbasis media daring hadir sebagai tempat bagi ibu saling berbagi dan mendukung. Dalam menjaga eksistensinya, komunitas membutuhkan hubungan baik dengan stakeholder. Penelitian kualitatif deskriptif ini bertujuan mengetahui impression management yang dilakukan komunitas dalam membangun hubungan dengan stakeholder. Konsep utama yang digunakan adalah impression management, stakeholder relations theory, dan komunitas. Metode pengumpulan data dilakukan melalui in-depth interview dengan pendiri dan anggota komunitas. Penelitian ini menemukan bahwa panggung depan terjadi di Instagram, website, Youtube dan Grup WhatsApp, sementara panggung belakang terjadi saat rapat komunitas. Stakeholder komunitas terbagi menjadi stakeholder utama (ibu) dan stakeholder pendukung (brand, komunitas lain serta selebriti). Strategi impression management dilakukan berbeda untuk kedua stakeholder. Kepada stakeholder utama diterapkan strategi ingratiation, exemplification serta self-supplication. Kemudian strategi self promotion dan exemplification dilakukan pada stakeholder pendukung. Penelitian menyimpulkan bahwa ibu menjadi stakeholder yang paling diprioritaskan dalam upaya impression management. Keberadaan anggota komunitas yang aktif dan suportif menjadi kunci untuk menarik stakeholder pendukung agar bekerja sama. Given modern mothers’s challenges, the existence of community is warmly welcomed. Halo Ibu as online media-based community is there to be place for mothers to share and support each other. In order to exist and thrive community requires good support from stakeholders. Thus, the purpose of this qualitative descriptive research is to acquire the impression management of daring community to build relations with stakeholders. The main concepts used are impression management, stakeholder relations theory and community. Data gathering method used is observasion and in-depth interview with the pendiri and member of community. The results show that front stage of community are community’s onlie media: Instagram, Website, YouTube and WhatsApp Group, while back stage is community’s meeting session. Two stakeholders for community are as follows: main stakeholder (mothers) and supportive stakeholder (brands/sponsors, other community and public figure). Halo Ibu uses different strategy to build and maintain relation with respective stakeholders. With mothers: ingratiation, exemplification and self-supplication. Meanwhile, with supportive stakeholders: self-promotion and exemplification. This research concludes that mothers being the most prioritized stakeholder on impression management because the existence of active and supportive community members is the key to attract supportive stakeholders to work together.
<p><em>Pemanfaatan air bersih yang berasal dari tanah di DKI Jakarta semakin meningkat, akan tetapi sangat disayangkan tidak diikuti dengan upaya pengembalian ke dalam tanah. Peningkatan jumlah penduduk menyebabkan kebutuhan lahan untuk tempat tinggal semakin meningkat sehingga berdampak pada semakin menurunnya lahan terbuka untuk peresapan air hujan. Dampak yang terjadi dari kondisi ini adalah penurunan muka air tanah dan intrusi air laut. Keadaan ini perlu segera diatasi dengan teknologi tepat guna dan aplikatif yaitu instalasi pengolahan limbah air wudhu terintegrasi dengan sistem akuaponik. Selain itu instalasi ini juga dapat dimanfaatkan untuk menampung air hujan. Masjid dan mushola sangat berpotensi untuk menerapkan teknologi instalasi yang terintegrasi dengan akuaponik. Oleh sebab itu masjid dapat berperan sebagai penyangga ekologis bagi lingkungan sekitarnya. Sistem akuaponik dapat menjadi contoh program ketahanan keluarga dari aspek kesehatan khususnya untuk kecukupan zat gizi. Potensi fungsi lain dari masjid adalah sebagai solusi terhadap masalah sosial dan ekonomi terutama dalam menghadapi dampak pandemi Covid-19. Hal yang ditemukan di masyarakat terkait dampak tersebut adalah kemiskinan, kasus kekerasan rumahtangga, perceraian, kriminalitas dan kenakalan remaja. Untuk mengatasi permasalahan ini perlu adanya pemberdayaan masyarakat yang di pelopori dari masjid yang merupakan basis umat. Sejauh ini, peranan masjid sebagai penyangga ekologis, fungsi ketahanan keluarga, solusi bagi permasalahan sosial dan ekonomi masyarakat belum optimal khususnya untuk memberdayakan zakat, infak, sedekah dan wakaf (Ziswaf). Mitra dalam pengabdian masyarakat adalah masjid yang berada di DKI Jakarta yaitu At Tawab di Cakung, Al Hikmah di Cijantung dan Abu Bakar Ash Shiddiq di Pasar Rebo, Al Ikhwan Semanan di Cengkareng dan Istiqomah di Tanah Kusir. Metode yang digunakan adalah program ketahanan keluarga yang terdiri atas penerapan instalasi terintegrasi dengan akuaponik, dan program psikoedukasi termasuk peningkatan ekonomi masyarakat melalui zakat, infak, sedekah dan wakaf, komunikasi dan hukum. Program ini akan dilaksanakan selama 3 minggu. Luaran yang ditargetkan adalah 1 artikel ilmiah, dan 8 video yang terdaftar sebagai HKI.</em></p><p><strong>Kata kunci: </strong><em>air bersih, air wudhu, masjid, instalasi, ketahanan keluarga</em></p>
In some decades, we have encountered complex and multi-global situation. The crisis has appeared more multifarious, time by time. Some authors and media indicate religion as the crucial factor should be involved to overcome this problem. Media frequently uncover the role of religion in relating environmental crisis. Based on the background, this research aims to find out how the online news media frame religion and the living environment topic. Here, the researchers used framing theoretical conceptual and methods that are adopted from some authors. In this research the news selected by related keywords through search engine. The result shows even though the concern is similar the story or narration are various in presenting the issue of the important stance of religion in dealing with environment. Some nonverbal features used to describe how the story involving the crucial actors and the related event(s).
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