This study aims to determine the effect of brand image and brand trust on consumer loyalty. This type of research is quantitative research. This research method uses multiple regression analysis. Data collection techniques using questionnaires, sampling techniques using a purposive sampling technique. The population in this study were domestic passengers of PT Citilink Indonesia Denpasar Branch Office in the last five years. The sample used the slovin formula with 100 respondents. The results showed that partially and simultaneously, the variable brand image and brand trust significantly affected consumer loyalty. The brand image formed by Citilink airline can provide a good perception to consumers and the existing efforts in building brand trust in consumers through fulfilling the needs desired by Citilink airline consumers. PT. Citilink is expected to improve its brand image further and maintain and increase the confidence of existing brands by always providing the flight services that consumers want so that consumers no longer doubt the service products that PT has produced. Citilink. Then also pay attention to consumer loyalty; for example, companies can more quickly evaluate what consumers want by providing criticism and advice services to Citilink airlines. Keywords: Customer Loyalty, Brand Image, Brand Trust
This study aims to determine the existence of counseling guidance in schools in an effort to develop the character of students at SMK Taruna Karya I Karawang in the era of independent learning. This research is a type of descriptive qualitative research in which the data are in the form of words not numbers (derived from interviews, report notes, documents and others). The population used in this study were all students of SMK Taruna Karya I Karawang. By taking a sample of 64 students from class X and 24 students from class XI. As for the steps of counseling guidance carried out at SMK Taruna Karya I Karawang in a preventive/persuasive (prevention) and curative (healing) way. Based on the results of observational data, field notes through interviews and questionnaires, it was found that preventive guidance at SMK Taruna Karya I, Karawang, reached a percentage of 80%. This shows that the results of the guidance are strong or good, considering the numbers that show often and sometimes are greater in number than never. Then with curative counseling it reached a percentage of 77.8%. It also shows that the results of the guidance are strong or good, considering the numbers that show often and sometimes are greater in number than never. Thus, the two results show that counseling guidance in an effort to develop the character of students at SMK Taruna Karya I Karawang results are good and successful
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