The study conducted to understand the effectiveness of agricultural information disseminated through social media as perceived by the farmers in three erstwhile districts of the Southern Telangana zone of Telangana state, with a sample size of 120 in year 2020. Effectiveness of Agricultural Information Index (EAII) was developed for the study by selecting eight indicators. It was found that (39.17%) of the respondents perceived effectiveness of agriculture information disseminated through social media as a medium level. Age and farming experience were found to be negative and significant with the effectiveness of agricultural information perceived by respondents. Digital literacy, farm size, social media network, social media usage, mode of access and preference, readiness to accept information, social media participation was positive and significant in relation to perceived effectiveness, and the variable information processing was found non-significant. The results shown that more than half of the respondents perceived information received on social media is effective. Social media platforms can be utilised effectively by developing better interface and information content to pictures and video format.
about 19.28 lakh hectares. The area under cultivation of paddy in Kharif is 11.68 lakh ha and in Rabi it is 7.60 lakh ha. Productivity of the crop is about 3.54 tonnes/ ha in both the seasons during 2015-16. Paddy is the staple food crop of Telangana state, where in more than 75 percent of paddy production is recorded from Nalagonda, Karimnagar, Nizamabad, Warangal and Khammam districts. To achieve target rice production for ever growing population with available land and water resources, direct seeding with drum
Seed village programmes are becoming popular in developing countries due to their potential to supply of affordable seed to farmers in a timely manner. Under the programme, the profitability of seed growing farmers is important as it incentivizes them to grow more seed for distribution of seed to other farmers. This paper tried to analyze the impact of the seed village programme on profitability of seed growing farmers of paddy crop by using Difference-in-Difference approach. The study was conducted during the year 2020 in India. A significant increase in profitability of seed growing farmers compared to non-seed farmers was noticed due to the SVP scheme. It was observed that after the introduction of SVP, there was about 69.01% increase in profits of seed-farmers compared to only 5.63% among non-seed-farmers. Age, education, acreage under seed production and farming experience contributed 71.6% of the total variation in the higher profits through SVP in paddy crop, leaving the rest to extraneous factors. The difference-in-difference regression results showed that, with the introduction of the SVP in India, there was an increase in the profits of seed growing farmers by INR 13,032/acre (186 USD). These results show that most of the seed growing farmers are in favor of the growing seed under SVP and benefited from this programme.
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