The aim of this study was to investigate factors determining, including: economic, support, encouragement, political and diplomatic on attract foreign direct investment in the sport industry of Iran. Current study was an applied research in terms aims, and descriptive -analytical in terms methods of data collection, which was conducted as fieldwork. The statistical population was all board members of the 12 federations and 3 investment companies in the sports industry of Iran (N≈127). 100 subjects were determined based on Cohen's tables and questionnaires were distributed among them.Research' measuring tool was questionnaire including 30 questions by researcher made.The questionnaire provided during a preliminary study by using Delphi method, which the reliability of the questionnaire was determined using the method Cronbach's alpha statistic 92%. After collecting the questionnaires, it was found that the data have not normally distributed by using Kolmogorov-Smirnov test. Thus Kruskal-Wallis and Friedman tests and factor analysis with SPSS software were used for determine the contribution of each factor on attract foreign direct investment. The results showed that the privatization factor in the country's sports industry among the economic factors, the factor of government support of investor in sports among the support and encouragement factors, and trying to remove economic sanctions against Iran among the political factors had the greatest impact on attracting foreign direct investment on sports industry of Iran.
The aim of the present study was to investigate the role of different media as an effective instrument of economic mutation in sports sector based on the eight selected solutions of the athletic development in Iran. The views of 75 officials in various sports federations were collected, that were selected based on a Cohen's sample table. Measuring instrument was a researcher-made questionnaire with 56 questions constructed through The Delphi method. The questionnaire reliability and validity were confirmed by means of Cronbach's alpha test 0.87 and the simulative method respectively. Friedman's test was used to prioritize the role of each types of media in the eight developing strategies of athletic sport, also Kruskal-Wallis test was used to determine the contribution of each media on the eight strategies for sports development. The results showed that, print media had a greater role in the women's sports development, and the new visual media (internet, TV, etc.) had the greatest role in the marketing development, academic sports development, hosting international competition, and attract foreign investment. Based on the results obtained, visual media had the greatest impact on meritocracy and specialization, attracting inward investment and privatization. In addition, media can also play the most significant role in attract foreign investment, hosting international competitions and sports marketing respectively.
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