Summary Background Alopecia areata (AA) is an autoimmune disorder whose pathogenesis involves the collapse of the relative immune privilege (IP) of the hair follicle (HF). Given that vasoactive intestinal peptide (VIP) is an immunoinhibitory neuropeptide released by perifollicular sensory nerve fibres, which play a role in IP maintenance, it may modulate human HF‐IP and thus be therapeutically relevant for AA. Objectives To answer the following questions: Do human HFs express VIP receptors, and does their stimulation protect from or restore experimentally induced HF‐IP collapse? Is VIP signalling defective in AA HFs? Methods Firstly, VIP and VIP receptor (VPAC1, VPAC2) expression in human scalp HFs and AA skin was assessed. In HF organ culture, we then explored whether VIP treatment can restore and/or protect from interferon‐γ‐induced HF‐IP collapse, assessing the expression of the key IP markers by quantitative (immuno‐)histomorphometry. Results Here we provide the first evidence that VIP receptors are expressed in the epithelium of healthy human HFs at the gene and protein level. Furthermore, VIP receptor protein expression, but not VIP+ nerve fibres, is significantly downregulated in lesional hair bulbs of patients with AA, suggesting defects in VIP receptor‐mediated signalling. Moreover, we show that VIP protects the HF from experimentally induced IP collapse in vitro, but does not fully restore it once collapsed. Conclusions These pilot data suggest that insufficient VIP receptor‐mediated signalling may contribute to impairing HF‐IP in patients with AA, and that VIP is a promising candidate ‘HF‐IP guardian’ that may be therapeutically exploited to inhibit the progression of AA lesions.