Agriculture is a backbone for the overall development of Africa. It is widely acknowledged that the small-scale farmers need empowerment through extension services to achieve the National Development Plan of South Africa. The aim of this paper is to improve the understanding of different role players on the concept of agricultural extension service in South Africa. This study concentrated on the rarely assessed different role players' concept of extension service, especially farmers and agricultural extension officers with respect to the objective of extension, agricultural extension principles, extension teaching, and methods teaching aids and tools. The results found that a general mismatch exists between farmers and agricultural extension officers on the conceptualisation of indicators such as extension objectives and teaching methods. A match exits on indicators of extension principles as well as teaching aids and tools. The article suggests that to promote sustainable agricultural development, agricultural extension should be critically considered with the development policy of ending hunger and poverty in South Africa.
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