In the current technological advances with the rise of the information revolution through mobile internet, cloud computing, big data, and the Internet of Things (IoT), the banking industry is receiving new opportunities and facing critical challenges. It motivates us to develop the proposed research concept to examine how data innovation influences banking operations. We employ the systematic qualitative research methodology based on the existing literature from Web of Science and SCOPUS database to accomplish our research objectives. The findings of this study include the positive implications of big data, challenges, and banking security as essential data-driven banking issues. This research will have a significant implication in the banking industry that big data operation is critical for data-driven banking decisions.
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