How can we develop products that consumers want to use for longer? The lifetime of electrical products is an ongoing concern in discussions about the circular economy. It is an issue that begins at an industry level, but that directly influences the way in which consumers use and discard products. Through a series of workshops and knowledge exchange sessions with Philips Lighting, this paper identifies which design factors influence a consumer's tendency to retain their products for longer. These were distilled into a guiding framework for new product developers-The Emotional Durability Design Nine-consisting of nine themes: relationships, narratives, identity, imagination, conversations, consciousness, integrity, materiality, and evolvability. These nine themes are complemented by 38 strategies that help in the development of more emotionally engaging product experiences. We propose that the framework can be applied at multiple points during the new product development process to increase the likelihood that 'emotion building' features are integrated into an end product.
In this paper we report on an exploration of how to apply the theory of Slow Design to mass produced products to establish more mindful usage of products; the intention behind this is to promote product attachment and the associated sustainable benefits of long term use. Slow Design is a design philosophy that focuses on promoting well-being for individuals, society, and the natural environment. It encourages people to do things at the right time and at the right speed which helps them to understand and reflect on their actions. Several authors have proposed Slow Design principles and cases have been reported in which these principles were applied in cultural design projects. These applications indicated that Slow Design can indeed have a positive impact on wellbeing. Although promising, this philosophy has not yet been used in the design of mass consumer products. In this paper we present a design case study in which we explored how the Slow Design principles can be applied in the design of an electric fruit juicer. Two studies are reported on where the conditions for implementing Slow Design are explored. The results led to a revision of the principles for use by product designers. The main finding from the case study is that the Slow Design principles can be used to create more 'mindful' interactions that stimulate positive user involvement. This is not from designing interactions that require more time per se, but by stimulating the user to use more time for those parts of the interaction that are meaningful and less for those that are not meaningful.
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