This cross-national survey (N = 5784) examined generational differences in media use, advertising attitudes and avoidance for five media (websites, social media, mobile phones, television, newspapers) in six countries (Germany, Spain, United Kingdom, United States, France, and the Netherlands). The results showed that the net generation and the newspaper generation, but not the TV generation, were clearly distinct in the frequency of their media use in all six countries. For advertising attitudes, generational patterns were visible, however, neither for all media nor in all countries. When generational differences did occur, the net generation was on the positive end, whereas the newspaper generation was usually the most negative. For advertising avoidance, generational patterns were less present and consistent. The findings point out interesting directions for future research. Practical implications for advertisers and media planners are discussed.

Television viewing is an important leisure activity for older adults. The aim of the current study is to provide insight into the meanings of television in older adults' lives, by analysing change and continuity in their television viewing. A qualitative study was conducted that included in-depth interviews on television viewing among a diverse sample of Dutch people aged 65 years and older (N=86). The interview study shows that television has a variety of meanings for older adults. The meanings of television viewing changed in response to changes in everyday life, but this did not happen unidirectionally. Retirement, physical changes and changes in household composition led to increases as well as decreases in television viewing. Watching more television was experienced in both positive and negative ways. After a loss in the interpersonal sphere, television viewing can play a valuable role in adaptation processes, but it was also experienced as an activity that needs to be avoided. With regard to television content we found that some programmes gained importance when people age, whereas other programmes became less important or attractive. These changes in television viewing occurred for only part of the sample and some interviewees experienced continuity in the status of viewing and in their content preferences. The results are discussed in the context of recent literature on leisure constraints, leisure as coping, and adaptation strategies.

Despite its importance, the notion of sustainability is open for discursive struggle. This article's primary objective is to acquire insight into the manner in which the principal stakeholders strategically use frames in their public communication about sustainable food and agriculture. A framing analysis of 272 communications revealed a repertory of six culturally embedded frames: the value of responsibility, the metaphor of the undermining‐of‐foundations, the story of Frankenstein, the myth that all that comes from nature is inherently good, the myth of progress, and the archetype of the Good Mother. The analysis provided insight into how frames are deployed. Also discussed is how frames are interrelated and how different stakeholders use similar frames to support opposing interests.

No abstract

No abstract