There is today the neologism << NanoTechnology >> around which much effervescence is consolidating. This scientific wave is complex in nature with multiple ramifications: The domain extends widely including in fact old and newer concepts. At this point of time, a focused perspective revealing the status and incidences of the domain on new materials, esp. dielectrics and their insulating possibilities, was certainly wishable. Thus, a personalized overview is given here, offering in the end a tentative definition of <>.
The COVID-19 pandemic was an unprecedented event in modern history, transforming the nature of higher education. As course delivery moved online, marketing educators were faced with higher workloads and more demands on their time. Anecdotal evidence suggested that faculty were working more, and as the 2020–2021 school year progressed, reports of fatigue and burnout were prevalent. An empirical study measures the perceived increases in workload among marketing faculty and the outcomes of that work, as well as levels of burnout. In addition, a model of burnout antecedents is proposed and tested. On average, marketing educators experienced moderate levels of burnout, which was increased by work demands in research and teaching, as well as student interaction, whereas research productivity decreased burnout. Burnout was not influenced by gender, rank, tenure status, or institution type.
Purpose
This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consumption (e.g. Uber and Airbnb). Specifically, the paper examines the effect that the sharing of a personal possession, such as a car or apartment, may have on the consumer.
Design/methodology/approach
Two studies were conducted via online surveys. The surveys used vignettes that asked participants to imagine service experiences in either a P2P or a business-to-consumer (B2C) context. The participants then answered questions, including their perceptions of social closeness to the service provider, as well as willingness to pay (Study 1) and expectations of satisfaction (Study 2). The analysis used bootstrapping regression models to examine the relationships.
Findings
In both studies, the participants in the P2P conditions reported significantly greater perceived social closeness to the service provider than did those in the B2C condition. The P2P condition also resulted in significant indirect effects (i.e. mediated by social closeness) on willingness to pay (Study 1) and expectations of satisfaction (Study 2).
Originality/value
This paper extends the work on social distance to show that the effects are activated by the P2P exchange context. Also demonstrated here is that social closeness acts as an important mediator in the P2P context, affecting outcomes in the consumption and pre-consumption stages. Finally, construal level effects are extended to show that trend interpretation can be influenced by social distance.
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