Abstract[ES] Introducción: El presente trabajo analiza la situación del planificador estratégico en la Comunidad Valenciana. Este perfil nació como una figura imprescindible para aplicar la investigación sobre los públicos a la realización de campañas publicitarias, consiguiendo una comunicación más eficaz. Centrándonos en la relación entre el departamento de planificación estratégica con el de creatividad, buscamos conocer si es necesaria la introducción del planner en el proceso creativo, así como las funciones que deberá desarrollar para conseguir campañas creativas a la par de eficaces. Metodología: Por ello, realizamos una revisión bibliográfica para analizar las funciones básicas de este perfil, así como su relación con la creatividad. En segundo lugar, desarrollamos un trabajo de campo, donde, a través de un cuestionario a profesionales de la región y varias entrevistas a planificadores estratégicos de referencia, buscamos entender la situación del planner en la Comunidad Valenciana y el camino a seguir para la evolución de dicho perfil. Resultados y conclusiones: En este análisis observamos cómo el planner en la región valenciana se encuentra todavía en una etapa primigenia, por lo que aún queda camino por recorrer para hacer del planning una disciplina real. A su vez, hemos podido constatar la necesidad de incluir al planner en el proceso creativo, ya que tanto planificadores como creativos se muestran interesados en esta colaboración. Finalmente, proponemos una descripción de cuáles deben ser las tareas del planificador estratégico en este proceso para ayudar al departamento creativo.[EN] Introduction: This article analyses the strategic planner's situation in the Valencian Community. The planner was born as an essential figure to apply audience's research on advertising campaigns, to improve communication. Focusing on the relationship between the account planning and the creativity department, it is our intention to study what the planner's contribution and role in the creative campaigns should be in order to achieve more creative and effective campaigns. Methodology: Following a bibliographic review we will analyze the basic functions of the planner in relation to the creative process. Secondly, we will present the analysis of the answers to a questionnaire addressed to RLCS, Revista Latina de Comunicación Social, 73 -Pages 401 to 424 [Funded] [Research] | DOI:10.4185/RLCS-2018-1262en | ISSN 1138-5820 | Year 2018 http://www.revistalatinacs.org/073paper/1262/21en.html Página 402advertising professionals in the Valencia Autonomous Community, and the interviews made to leading strategic planners in order to discover the role of the planner in the Community and how it could be developed. Results and conclusions: The research shows that the role of the planner in the Valencian region is at a very primitive stage, and that time is needed to make of planning a real discipline. We have also concluded that there is a need to introduce the planner in the creative process, and that account planners and creativ...
Software development methodologies have evolved during the last years to reduce the time to market to the minimum possible. Agile is one of the most common and used methodologies for rapid application development. As the agile manifesto defines in its 12 principles, one of its main goals is to satisfy the customer needs through early and continuous delivery of valuable software. Significantly, that none of the principles refers to security. In this paper, we will explain how Typeform integrates security activities into the whole development process, reducing at the same time the phases on the S-SDLC to reduce friction and improve delivery while maintaining the security level.
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