Social media sites and other contemporary technologies open the possibility for the construction of online identities that are loosely connected to physical bodies; this construction allows individuals to edit their identities constantly, in a continuous process of self-recreation. In parallel, universities utilise printed and electronic media to present themselves in the best light possible through the process of branding, which -it is argued here -constitutes an instance of hyper-real identity assemblage. This article explores the ethical implications of researching brand construction in university advertisements. The authors reflect upon the ethical implications of conducting educational research on university identities when such identities rely on the representations of racially minoritised students. Online identity construction through technology invites a discussion of postmodern notions of self and reality; this article presents an exploration of a postmodern ethics for educational research.
This paper uncovers the white supremacist origins of curriculum and pedagogy in an Art and Design College, while presenting a video testimonial project in which participants speak their truths regarding racialized encounters on campus. Using a Critical Race Theory framework, we trace a lineage from the early Eurocentric formations of American Art and Design higher education to current racial hostility on college campuses. Counternarratives are presented as a methodology of resistance, culture change, and archival reclamation.
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