Purpose -To identify dimensions of evaluative criteria used when purchasing casual apparel and casual home furnishings and to determine which evaluative criteria served as predictors of brand extension purchase behavior of these products. Design/methodology/approach -A mailed self-administered survey sent to a randomized sample of 739 female consumers residing in three metropolitan areas in a southwest state in the USA resulted in a response rate of 32.7 percent. Purchase frequency of 15 brands that extended across apparel and home furnishings and the importance of 17 evaluative criteria were measured using 7-point Likert-type scales. Principal component factor analysis with varimax rotation and path analysis using LISREL 8 were performed. Findings -Image, quality, color/style, and design/beauty of fashion products are important criteria when purchasing extended brands of casual apparel and home furnishings. Image of fashion products was the strongest predictor when brands were extended from apparel to home furnishings products. Research limitations/implications -This study was limited to female consumers living in urban areas in one state in the USA and to casual apparel and home furnishings fashion product categories. Practical implications -Suggests retailers focus on brand or store image when extending brand from apparel to home furnishings and merchandise multiple product categories to increase sales across product categories. Originality/value -Little research on brand extension of fashion products exists yet this is a growing strategic area of fashion product development and merchandising. This study addresses the need to examine consumer behavior associated with fashion brand extension.
This exploratory study examined interior design projects developed using traditional hand‐drawing and computer‐aided design (CAD) techniques to determine if differences exist on seven aspects of design merit in the resulting design solutions. Junior‐level, interior design students (N=40) were matched into two groups based on their preference for hand‐drawing or CAD design technique and a baseline creativity rating taken on a previous project. Groups completed the same project with one group using hand‐drawing and the second group using CAD. Interior design educators used a previously developed instrument to rate each project on seven aspects of design merit: appropriateness, complexity, creativity, liking, novelty, originality, and thematic expression. Univariate analysis of variance (ANOVA) tested each of the seven design merits to determine if significant differences in design merits existed for projects generated by the two groups. A multivariate analysis of variance (MANOVA) determined if differences existed between the hand‐drawing and CAD groups when the seven design merits were analyzed simultaneously. The univariate and multivariate analyses revealed no significant differences between the two design techniques on the seven aspects of design merit when they were used in developing an interior solution. Both hand‐drawn and CAD techniques were used effectively to generate viable design solutions. However, additional research examining the effects of these techniques is necessary before assumptions can be completely formulated regarding their impact on the design process.
OBJECTIVES/SPECIFIC AIMS: To conduct a preliminary evaluation of the Social and Behavioral Research Best Practices Course. METHODS/STUDY POPULATION: Learners are sampled from 5 institutions: University of Michigan, University of Rochester, University of Florida, Boston University, and University of Buffalo. Learners who take the course and consent to be in the study receive a web link to a survey immediately after course completion and at 2–3 months follow up. In addition to demographic information, learners will report their perceptions of usefulness and relevance of the course to their job, their satisfaction with the course and associated job aids, and at follow-up, if and how the course impacted their work. Additional information will be collected from the learning management systems which host the course at each institution. The data collected will include the number of participants who take the course, the number who complete, how many times the course was attempted, and pass rates. RESULTS/ANTICIPATED RESULTS: We anticipate that several hundred learners will take the course by the end of our project. Of learners who agree to participate in the survey, we anticipate that they will find the course useful and relevant to social and behavioral clinical trials and will be satisfied with the course. Information including suggestions about missing content, items or content that were not extremely clear, or any other comments will be collected to iterate and expand the course. DISCUSSION/SIGNIFICANCE OF IMPACT: This course was developed to fill a gap in training in good clinical practice for social and behavioral research. An evaluation of how the training provided in the course impacts the jobs of learners is needed both to ensure that the most relevant information is included in the course as well as to identify ways that the training may contribute to the quality and safety of social and behavioral clinical trials.
OBJECTIVES/SPECIFIC AIMS: Existing GCP training is geared primarily towards researchers conducting drug, device, or biologic clinical trials, and largely ignores the unique needs of researchers conducting social and behavioral clinical trials. The purpose of this project was to develop a comprehensive, relevant, interactive, and easy to administer GCP eLearning course for social and behavioral researchers. METHODS/STUDY POPULATION: As part of the ECRPTQ project funded by the National Center for Advancing Translational Sciences (NCATS), a Social and Behavioral Work Group of ~30 experienced social and behavioral investigators and study coordinators was formed to develop GCP training for social and behavioral researchers. Existing GCP training programs were reviewed to identify relevant content that should be included as well as gaps specific to social and behavioral clinical trials where new content would need to be developed. In total, 9 specific modules—Introduction, Research Protocol, Roles and Responsibilities, Informed Consent Communication, Confidentiality/Privacy, Recruitment/Retention, Participant Safety/Adverse Event Reporting, Quality Control/Assurance, and Research Misconduct—were identified by the work group and the content was mapped to competency domains defined by the ECRPTQ project, as well as International Council for Harmonisation (ICH) GCP principles. Several investigators and study coordinators were identified as content experts for each module topic. Working with an instructional designer, these experts defined learning objectives and outlined content relevant for both study coordinators and investigators for inclusion in the modules. The curriculum was developed using Articulate Storyline that is SCORM 1.2 compliant making the course usable to the widest audience. The course was designed to be administered on laptop or desktop computers and is accessible for individuals with hearing or viewing impairments. To maximize learning, instructional designers used creative treatments including: narration to guide learners or offer tips; short video scenarios to introduce topics; interactive activities, such as drag and drop games and “click to learn more information”; knowledge checks with feedback; resources, including downloadable job aids; end of module quizzes, and documentation of course completion. The full curriculum takes 2–4 hours to complete, with individual modules taking 30 minutes to complete. RESULTS/ANTICIPATED RESULTS: Pilot testing to evaluate the effectiveness of the eLearning course is underway at 5 sites: University of Michigan, Boston University, University of Rochester, University of Florida, and SUNY Buffalo. DISCUSSION/SIGNIFICANCE OF IMPACT: This eLearning course provides relevant, comprehensive GCP training specifically for social and behavioral researchers. Unlike existing GCP training that is geared towards drug and device researchers, this course includes scenarios and examples that are relevant to social and behavioral researchers. The engaging, interactive nature of this ...
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