Purpose This paper aims to identify the typology of fashion lifestyle that is relevant to predict the individual difference in evaluating Islamic fashion product. Design/methodology/approach The study involved female respondents aged above 16 years and wearing hijab. The sample of this research is 697 respondents from four big cities in Indonesia (Jakarta, Bandung, Surabaya and Malang) with the population in this study constituting 264 million Indonesian people. A random procedure with socio-demographic (sex, age and habitat) quotas was used for selecting respondent, and data is obtained using questionnaire research instruments. Findings There are 11 factors and 6 segments for clustering the respondents of Islamic fashion lifestyle. The cluster analysis demonstrated that the mean of personality pursuit, Sharia dressing style orientation and religiousity is greater than 4.00 on all clusters. This score proves that the consumers of Islamic fashion among six clusters have high level or religiousity and Sharia dressing style. Originality/value Considering the upcoming issue on Indonesia Moslem market subculture, this research explores market segmentation based on Islamic fashion lifestyle. In 2015, Indonesia reached the fifth rank in the world Islamic fashion market with $13.28bn potential market value and the average of 10.17% fashion industry growth annually (Euromonitor, 2018).
This study aimed to explain the impact of Brand Image, Country of Origin, and Interpersonal Influences on purchase intention. The type of this study is explanatory research with purposive sampling method. Data were gathered from a survey of 118 college students in Malang, using online questionnaire. Data analysis used descriptive analysis and multiple linear regression analysis. The results are Brand Image Variable (X1) has significant impact on Purchase Intention (Y) with the coefficient value of 3.275 and probability t value is 0.001. Country of Origin Variable (X2) has significant impact on Purchase Intention (Y) with the coefficient value of 2.283 and probability t value is 0.024. Interpersonal Influences (X3) has significant impact on Purchase Intention (Y) with the coefficient value of 2.992 and probability t value is 0.003. Brand Image, Country of Origin, and Interpersonal Influences have significant relationship with purchase intention with probability F value is 0.000 and all have contribution on purchase intention variable (Y) of 0.554 (55.4%). However, the rest of the result is affected by other variables which are not researched in this research.
<p align="justify">The purpose of this study was to investigate the consumer behavior will determine the achievement of company objectives. Consumers will consider a variety of factors related to production. The study was conducted on. The population under study is consumers who've come to buy Gloves loom. The sample used 80 respondents. The variables used in the study include the Model, Price, and Quality Sampling method using purposive sampling with descriptive and statistical analysis techniques including multiple regression analysis. Hypothesis testing with simultaneous test or F-test hypothesis testing with a partial test or t-test and analysis of multiple determination coefficient. The test results simultaneously show variable models, prices, and quality jointly significant effect on customer satisfaction at with Fhitung 186.747. using partial test showed variable model (X1) of 0.3220, the price (X2) is -151, and the quality (X3) of 0.6540 does not have a significant influence on consumer satisfaction. And variable quality (X3) was the dominant effect on customer satisfaction in buying products sarong.</p>
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