The work was supported by the Croatian Science Foundation under the Project UIP-2014-09-2051 eduMINE-Leveraging Data Mining Methods and Open Technologies for Enhancement of the e-Learning Infrastructure.
Online social networks (OSN) are one of the most popular forms of modern communication and among the best known is Facebook. Information about the connection between users on the OSN is often very scarce. It is only known if users are connected, while the intensity of the connection is unknown. The aim of the research described was to determine and quantify friendship intensity between OSN users based on analysis of their interaction. We built a mathematical model, which uses: supervised machine learning algorithm Random Forest, experimentally determined importance of communication parameters and coefficients for every interaction parameter based on answers of research conducted through a survey. Taking user opinion into consideration while designing a model for calculation of friendship intensity is a novel approach in opposition to previous researches from literature. Accuracy of the proposed model was verified on the example of determining a better friend in the offered pair.
In the last few decades sociologists were trying to explain human behaviour by analysing social networks, which requires access to data about interpersonal relationships. This represented a big obstacle in this research field until the emergence of online social networks (OSNs), which vastly facilitated the process of collecting such data. Nowadays, by crawling public profiles on OSNs, it is possible to build a social graph where "friends" on OSN become represented as connected nodes. OSN connection does not necessarily indicate a close real-life relationship, but using OSN interaction records may reveal real-life relationship intensities, a topic which inspired a number of recent researches. Still, published research currently lacks an extensive exploratory analysis of OSN interaction records, i.e. a comprehensive overview of users' interaction via different ways of OSN interaction. In this paper, we provide such an overview by leveraging results of conducted extensive social experiment which managed to collect records for over 3200 Facebook users interacting with over 1,400,000 of their friends. Our exploratory analysis focuses on extracting population distributions and correlation parameters for 13 interaction parameters, providing valuable insight into OSN interaction for future researches aimed at this field of study.
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