The ascendency of Jair Bolsonaro to the presidency of Brazil in 2018 put the role of traditional media companies and journalists under the spotlight. Bad news or opinions against his government have been officially treated as fake, inaccurate, or false information. In this context, data show a decrease in news trust and growing news consumption through platforms. According to the 2021 Reuters Institute report on news trust, only 21% of Brazilians trust the press as an institution, with 71% using social media platforms to be informed. As part of a broad and complex crisis of the traditional intermediary model, several journalists appeared in the Brazilian public sphere as influencers on social media platforms such as Twitter. Based on a qualitative perspective, this article aims to research the role of journalists as political influencers and their use of Twitter to express their voices. A sample of 10 journalists with more than 10,000 followers on Twitter, five working for traditional media and five from native digital media, were interviewed in depth. We realized that they use their digital capital in two political directions. On the one hand, as part of a digital strategy promoted by media outlets to gain attention and call the audience, journalists share their spots and comments on daily issues. On the other hand, in a polarized political context, journalists have found Twitter a means to express their voices in a context of increasing violence and restrictions on free expression among this collective.
Purpose An association between age and misinformation is frequently found in literature, which contributes to a moral panic about older people’s participation in the dissemination of fake news. This qualitative study adds context to this discussion by investigating why older people are motivated to engage with online information and why sharing matters in old age. Design/methodology/approach A 16-month ethnographic study was conducted with a group of older adults in São Paulo, Brazil. Participant observation was complemented by in-depth interviews in order to approach participant strategies to evaluate online content and health information. Findings Participants were connected in multiple WhatsApp groups in which they shared content associated with active aging. Sharing helped them to craft their identity as third-agers at the same time that their work as curators was motivated by the local work-oriented ethics. An indirect system of influences impacted the participants’ decisions to trust and share content. Content was evaluated based on long-term interpersonal trust, while health information was validated by expertise in the healthcare area. “Doctor friends” provided medical guidance by warming the health information that the participants found online. Practical implication Regardless of their level of education, older adults need expert friends to warm health information. This dependency impacts active aging and challenges the idea that the internet could empower health decision-making. Social implications This study provides information for policymakers and industries to understand how older adults can access health information and obtain medical guidance. Originality/value This paper shows how sharing behavior can be influenced by local cultural contexts and contributes to mitigating the causal association between age and fake news.
Este artigo propõe uma reflexão acerca das construções discursivas enunciadas por organizações e consumidores acerca da noção de consumo consciente. Partimos do debate sobre ética, comunicação organizacional e consumo para analisar a polissemia que permeia as definições sobre o que seriam as práticas de consumo consciente. A partir deste quadro teórico realizamos um estudo empírico no qual analisamos discursos de quatro empresas e de 10 consumidores entrevistados. Além de sinalizar algumas das premissas éticas implicadas nos discursos sobre o consumo consciente, verificamos como estas se convertem em um importante valor para a comunicação organizacional enquanto se atribui aos sujeitos/consumidores a principal "responsabilidade moral" pelas práticas de consumo que melhoram o bem estar geral.
Este artigo discute algumas perspectivas epistêmicas das pesquisas em comunicação e consumo. Para tal, primeiramente, realizamos uma breve revisão do conceito de consumo apreendido a partir das teorias da comunicação. Em um segundo momento, a partir de uma pesquisa bibliométrica nos resumos disponíveis no banco de teses e dissertações da CAPES, verificamos como são trabalhadas estas intersecções. Concluímos que a multiplicidade de aproximações epistemológicas encontradas fortalecem a construção de laços empíricos e teóricos ademais de favorecerem o desenvolvimento de visadas críticas nas pesquisas em comunicação e consumo.
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