Black humor is the most ambiguous kind of humor, able to awaken in a person a whole range of emotions and feelings-shock, disgust, shame, joy. What is black humor? How is it different from other types of humor? What factors affect the success or social failure of a black joke? Here is a list of questions which we have tried to answer in this paper. Based on the results of "disaster humor" studies, we have also considered the media influence in the perception formation of black humor public death and popularity growth. Particular attention is paid to the effect of multiple repetition of the sametype information, which, even in the case of socially significant problems, pushes society first to indifference and then to laughter. In cases of especially painful topics for a personsuch as the theme of death, black humor can serve a protective reaction from excessive repetition of emotionally painful information.
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