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PurposeWith support from the dynamic capabilities theory, this paper examines the role of Cloud Computing technology use in logistics (Cloud-Supported Logistics) and its effect on business results in Lean manufacturing management (Lean Production implementation) and Supply Chain Integration contexts.Design/methodology/approachUsing the survey method, a random sample of 260 companies in intermediate positions in their supply chains was gathered from a population of 1,717 Spanish companies and used to test five hypotheses. The data were collected by telephone survey using a computerised system with a response rate of 15.6% (260 valid questionnaires). Structural equation modelling was used to test the five proposed hypotheses.FindingsThe findings indicate that Cloud-Supported Logistics use plays an important role in achieving better business results in Lean Production environments. Lean Production has been found to have both a direct effect and an even more powerful indirect effect on performance through the Cloud-Supported Logistics and Supply Chain Integration that these technologies produce. Supply Chain Integration is also found to have a mediating effect in the Cloud-Supported Logistics–performance relationship.Originality/valueThis study is valuable for academics and practitioners as it provides evidence of the relevant role played by Cloud-Supported Logistics in Lean Production implementation contexts. Cloud-Supported Logistics and Lean Production are strategically and operationally linked and their joint use results in Supply Chain Integration and better business performance.

Purpose This paper aims to analyze the mediating role of Supply Chain Flexibility on the interrelationships binding Lean Production implementation, Mass Personalization and business performance. Design/methodology/approach A random sample of 260 companies obtained from a population of 1,717 Spanish companies that occupy an intermediate position in the supply chain has been used to test the proposed hypothetical framework. Telephone surveys using a computerized system have been used to collect data, obtaining a response rate of 15.6 and a structural equation model has been designed to test the six proposed hypotheses. Findings Companies initially implement Lean Production to optimize Mass Personalization processes and improve business performance. However, in the presence of Supply Chain Flexibility, Lean Production implementation no longer has a direct impact on Mass Personalization and business performance, but it does have an indirect impact through the flexibility it achieves (shown as a total mediating path). Therefore, companies should implement Lean Production to achieve flexibility and thus optimize the Mass Personalization processes and obtain better performance. Originality/value Academics and business managers may have supporting evidence on the role played by the total mediating effect of Supply Chain Flexibility on the relationship between Lean Production, Mass Personalization and business performance. A better knowledge of these management resources and their relationship could affect the way researchers and practitioners approach them, becoming more aware of the important role of the supply chain in competitiveness.

Purpose This paper aims to explore the current state of research on supply chain flexibility (SCF) and mass personalization (MP) to identify the literature findings to date, research gaps and to provide guidelines for future research in this area. Design/methodology/approach A systematic literature review of 64 papers was undertaken to address the use of SCF as a productive response to MP environments. The methodology used is made up of five steps: formulation of the research questions, identification of studies, selection and evaluation of studies, analysis and synthesis and presentation of the results. Findings Three main research topics have been identified: personalization levels and flexible processes in supply chain, where flexible processes in supply chain are analysed as a productive response to high levels of MP; supply chain collaborative processes for SCF and MP, where product co-creation and relationships between supply chain members is analysed; and SCF and MP enabling technologies, in which technologies to support MP implementation and SCF are considered. Each of these three main topics have been divided into research lines and research sublines that allowed identifying a positive relationship between the SCF and the MP strategies. Research limitations/implications Systematic literature review is a methodology reliable and recommended by a large number of scientific papers. However, it depends on available and accessible research studies and the researcher’s criteria. The selection of certain criteria for inclusion and exclusion of papers introduces publication bias, which should be considered an intrinsic limitation to systematic literature review. Originality/value The main literature findings in each research line and subline related to the SCF-MP relationship are identified and analysed. Furthermore, research gaps and further research lines in the SCF-MP area are highlighted. The information presented in this paper improves the literature on the advances in the SCF use as a productive response to MP environments.

Este artículo analiza el estado actual de la investigación sobre la Segmentación de Clientes (SC) y la Flexibilidad de la Cadena de Suministro (FCS). Para ello se realiza una revisión sistemática de 38 artículos que tratan sobre la relación entre SC y FCS. A partir de este análisis se destaca el consenso sobre la existencia de una relación positiva entre SC y FCS. También se destaca el desafío futuro que presenta la investigación sobre la utilización de estrategias de Microsegmentación de Clientes (MSC), como son la personalización y personalización en masa, como respuesta productiva a la necesidad de FCS.

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