In order to support a better understanding of the current scenario of the crisis installed by the New Coronavirus (SARS-CoV-2: COVID-19) in the flower retail trade, it is presented a descriptive exploratory research carried out between April and May 2020 with 30 flower shop managers located in the Southern region of Brazil. The results showed that the most significant impacts were the drop in the number of customers, which reduced the company’s income when compared to the values sold before the pandemic, and that the pandemic scenario generated a 45.3% reduction in financial transactions on average. Among the flower shops in this survey, 70% of flower shops were closed for an average of 21.4 days, when they were reopened with restrictions on attendance related to hours or the number of people inside the stores. The e-commerce and social media were the main tools to confront this situation, and the most used Apps were WhatsApp and Instagram. But other actions such as discounting on purchases by quantity, free delivery and marketing in the surrounding were also registered. Among the possible complementary actions in order to face this crisis and which can have positive effects, it is highlighted the online courses directed to the trade of gardening kits, the adoption of the Just In Time (JIT) methodology that can result in partnerships with local producers in order to reduce inventory costs and purchase prices, and the organization of collective purchasing groups to bargain prices with wholesalers, as well as the reduction of transportation and operational costs at Veiling in Holambra.

RESUMOA crescente importância que o turismo tem assumido em termos globais e particularmente no quadro de algumas economias ocidentais justifica a preocupação dos setores público e privado em obter um conhecimento mais aprofundado sobre os efeitos do fenômeno turístico. Dentre eles surge a sazonalidade que é algo muito complexo e que a partir do seu estudo tem-se como identificar seus impactos, seus problemas e racionalizar soluções cabíveis em cada situação ou comunidade receptora. O presente estudo buscou comprovar e caracterizar a existência da sazonalidade turística no município de Guaratuba, Paraná, Brasil, por meio da abordagem de conceitos relacionados ao turismo e à geografia do turismo e voltá-los para o estudo do turismo sazonal. Empiricamente, esta pesquisa caracterizou o objeto de estudo, ou seja, Guaratuba e questionou 11 pessoas envolvidas direta e indiretamente com turismo no município, utilizando entrevista focalizada para posterior análise e comprovação do fenômeno, suas causas e seus efeitos.

The flowers retail trade has shown good potential for development in agribusiness, despite the growth. Thus, in order to support a better understanding of the current scenario, it is presented the result of a research that sought to promote a classification by Porter’s Strategic Taxonomy, revealing what were the main lasting competitive advantages in the segment. In this context, a descriptive exploratory research was carried out between July and October 2019, where 23 flowers retailers in Paraná Coast, South of Brazil agreed to participate in the survey. The result of the classification of Porter’s taxonomy revealed that most retailers use the differentiation strategy (n = 52%), followed by the focus strategy (n = 48%), with no retailers that adopt the strategy of leadership in cost. The main threats from competitive forces were the bargaining power of the suppliers and the threat of substitute products. The main commercial tactics, which in the interviewees’ perception resulted in lasting competitive advantage, were the quality of the flowers sold, the experience in the flower segment that generated differentiated service, the offer of products different from the traditional ones and lower prices. The strategic typologies of Porter’s taxonomy adopted by retailers in Paraná Coast, in the current scenario, seem to be able to minimize the effects of competitive forces and they are able of generating sustainable competitive advantages.

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