The paper focuses on the effects of the Covid-19 pandemic on some Italian farms. In particular, the aim is to investigate the consequences of the health emergency on diversified farms, their reactions, and their agricultural and rural policy needs in order to overcome the crisis. The research path investigates five farms of central Italy through semi-structured interviews. The identified case studies are characterized by the heterogeneity of features and farms’ activities. These activities include agritourism, on-farm processing of plant and animal products (mainly olive oils, fruits, and cheese), bio-energy production, tastings and leisure activities, educational farms, and contracting of farm equipment. A qualitative–quantitative analysis based on textual analysis techniques, particularly content and sentiment analysis, was performed. The results highlight the importance of farm diversification and networks in farms’ strategies in dealing with the Covid-19 crisis. Furthermore, the presence of both synergies and trade-offs in different types of diversification is found. These results have interesting policy implications that should be more explicitly taken into account to target the next rural development measures.
Purpose
The purpose of this paper is to investigate the relationships in alternative food networks (AFNs) between the purchase of food, the motivations of consumers and their socio-demographic profiles.
Design/methodology/approach
The study includes a total sample of 1,200 individual questionnaires, administered to the customers of 34 AFNs in different urban areas. The methodology employed is multilevel regression analysis, which is useful for dealing with data with a nested structure.
Findings
The results allowed us to depict some findings: the most important motivations in purchasing decisions are the perceived quality as well as comfort with the location of the markets, shopping experience, variety of offered products and delivery methods. Other interesting results relate to the presence of children in the families and the role of women in the choice of quality food.
Practical implications
The observations could represent a basis for thinking about how to improve consumers’ behaviour and, at the same time, try to remove the obstacles to a greater recognition of the importance of AFNs by consumers.
Originality/value
The paper contributes to the debate on food policies. Indeed, the integration of the results into food policies could help to intercept the consumers’ trends and promote a transition of the food system towards a path of sustainability, in which the AFNs are the organisational expression of a change that concerns a wide geography and a large number of social and economic actors.
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